Brandwave

Grocer vs PriceMe:Which is more popular?

In September 2026, PriceMe had more branded searches than Grocer among price comparison sites in New Zealand. PriceMe had about 2,900 branded searches, while Grocer had 480. PriceMe made up 12.7% of all price comparison site searches we track, and Grocer accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about price comparison sites, PriceMe appeared in all five answers and Grocer in four. PriceMe was mentioned before Grocer in every answer.

Among price comparison sites in New Zealand in September 2026

Who do people search for more?

PriceMe, about 6 searches for every 1 for Grocer

PriceMe 2.9K searchesGrocer 480 searches

Who does AI mention more?

PriceMe, mentioned in every answer we collected

PriceMe in 5 of 5Grocer in 4 of 5

Who does AI recommend more?

PriceMe, named ahead of Grocer in every answer

PriceMe first in 5Grocer never first

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Top price comparison sites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PriceMe appeared in all five answers. Grocer was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. PriceMe was listed before Grocer in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PriceSpy1st
  2. PriceMe2nd
  3. Pricer3rd
  4. Getprice3rd
  5. Grocer5th
  6. Grosave6th
  7. Glimp7th
  8. Canstar8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PriceSpy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PriceMe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Grocer4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pricer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Grosave2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Getprice2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canstar1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glimp1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about price comparison sites

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Grocer or PriceMe more popular in search?

This chart shows how often people search Google for Grocer and PriceMe by name. Each line represents a brand's share of searches for all eight price comparison sites we track, month by month, from searches in New Zealand.

Grocer and PriceMe among price comparison sites in New Zealand, by month

Share of searches by month for PriceMe, Grocer. The figures are in the table below the chart.

View monthly share of searches table
MonthPriceSpyPriceMeGrosaveGrocerCanstarGlimpPricerGetprice
Oct 202577.4%15.3%1.4%1.7%1.5%2.5%0.24%0.03%
Nov 202579.9%16%0.77%0.95%0.75%1.4%0.14%0.06%
Dec 202582.3%13.4%0.79%1.5%0.65%1.2%0.17%0.05%
Jan 202677.1%15.3%1.1%2.5%1.3%2.5%0.17%0.07%
Feb 202679.4%12.7%1.1%2.6%1.4%2.6%0.18%0.04%
Mar 202679.4%12.8%1.7%2.6%1.1%2.1%0.25%0.04%
Apr 202682.3%10.7%1.2%2.7%1.4%1.4%0.26%0.04%
May 202683.1%10.8%0.97%2.2%1.2%1.5%0.19%0.04%
Jun 202682.9%10.8%1.2%1.8%1.4%1.5%0.34%0.04%
Jul 202670.8%9.2%1.5%1.5%15.4%1.2%0.16%0.03%
Aug 202672.1%11.5%2.9%2.9%9%1.3%0.28%0.04%
Sep 202679.4%12.7%2.6%2.1%1.7%1.1%0.39%0.04%

How has the Grocer and PriceMe comparison changed over the last 12 months?

3 findings
  • PriceMe was ahead of Grocer in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Grocer’s share of searches among price comparison sites in New Zealand moved from 1.7% to 2.1%, and its estimated monthly branded searches held steady at 480.
  • Across the 12 months ending September 2026, PriceMe’s share of searches among price comparison sites in New Zealand moved from 15.3% to 12.7%, and its estimated monthly branded searches moved from 4.4K to 2.9K.

How did search popularity change for New Zealand price comparison sites in September 2026?

2 changes
  1. In September 2026, PriceMe gained share of searches among price comparison sites in New Zealand, from 11.5% to 12.7%.

  2. In September 2026, Grocer lost share of searches among price comparison sites in New Zealand, from 2.9% to 2.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Grocer’s and PriceMe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Grocer

1 branded search term

  • grocer app

PriceMe

1 branded search term

  • priceme

How the Brand Demand Index is measured

Other head-to-heads among price comparison sites

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