Gresson Grayson vs Thrive Lawyers:Which is more popular in New Zealand?
In October 2026, Gresson Grayson had more branded searches than Thrive Lawyers among Hastings law firms in New Zealand. Gresson Grayson had about 20 branded searches, while Thrive Lawyers had 10. Gresson Grayson made up 2.7% of all Hastings law firm searches we track, and Thrive Lawyers accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about Hastings law firms, Thrive Lawyers appeared in all three answers and Gresson Grayson in none.
Who do people search for more?
Gresson Grayson, about 2 searches for every 1 for Thrive Lawyers
Who does AI mention more?
Thrive Lawyers, mentioned in every answer we collected
Who does AI recommend more?
Thrive Lawyers, the only one of the two named
Follow Gresson Grayson vs Thrive Lawyers and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Hastings law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Thrive Lawyers appeared in all three answers. Gresson Grayson did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Gifford Devine3 of 3Named in 3 of 3 ChatGPT answers
DK Legal3 of 3Named in 3 of 3 ChatGPT answers
Bramwell Bate3 of 3Named in 3 of 3 ChatGPT answers- Thrive Lawyers3 of 3Named in 3 of 3 ChatGPT answers
Willis Legal2 of 3Named in 2 of 3 ChatGPT answers
Luscombe Legal2 of 3Named in 2 of 3 ChatGPT answers- Gresson Grayson0 of 3Named in 0 of 3 ChatGPT answers
Mansfield Law0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hastings law firms
3 answers
Asked ChatGPT
“Which law firm should I hire in Hastings, New Zealand?”
Asked ChatGPT
“What are the best law firms in Hastings, New Zealand?”
Asked ChatGPT
“What's the best law firm in Hastings, New Zealand for a legal problem?”
Searched Google, AI Overview
“hastings law firms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“family lawyer hastings”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Gresson Grayson or Thrive Lawyers more popular in search?
This chart shows how often people search Google for Gresson Grayson and Thrive Lawyers by name. Each line represents a brand's share of searches for all eight Hastings law firms we track, month by month, from searches in New Zealand.
Share of searches by month for Gresson Grayson, Thrive Lawyers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gifford Devine | DK Legal | Bramwell Bate | Willis Legal | Luscombe Legal | Gresson Grayson | Mansfield Law | Thrive Lawyers |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 35.8% | 15.1% | 27.4% | 13.2% | 1.9% | 3.8% | 1.9% | 0.94% |
| Dec 2025 | 37.3% | 18.7% | 21.3% | 14.7% | 2.7% | 2.7% | 1.3% | 1.3% |
| Jan 2026 | 33.7% | 19.3% | 25.3% | 13.3% | 3.6% | 2.4% | 1.2% | 1.2% |
| Feb 2026 | 37.2% | 19.1% | 19.1% | 14.9% | 4.3% | 3.2% | 1.1% | 1.1% |
| Mar 2026 | 36.9% | 19.4% | 18.4% | 13.6% | 4.9% | 3.9% | 1.9% | 0.97% |
| Apr 2026 | 31.3% | 19.3% | 20.5% | 16.9% | 3.6% | 4.8% | 2.4% | 1.2% |
| May 2026 | 39% | 18.2% | 19.5% | 14.3% | 1.3% | 5.2% | 1.3% | 1.3% |
| Jun 2026 | 30.9% | 19.8% | 23.5% | 17.3% | 3.7% | 2.5% | 1.2% | 1.2% |
| Jul 2026 | 35% | 18.8% | 18.8% | 17.5% | 3.8% | 3.8% | 1.3% | 1.3% |
| Aug 2026 | 31.8% | 21.6% | 21.6% | 15.9% | 3.4% | 3.4% | 1.1% | 1.1% |
| Sep 2026 | 30.8% | 19.8% | 25.3% | 15.4% | 2.2% | 4.4% | 1.1% | 1.1% |
| Oct 2026 | 28% | 26.7% | 20% | 14.7% | 4% | 2.7% | 2.7% | 1.3% |
How has branded search for Gresson Grayson and Thrive Lawyers changed in New Zealand over the last 12 months?
3 findings
- Gresson Grayson was ahead of Thrive Lawyers in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Gresson Grayson’s share of searches among Hastings law firms in New Zealand moved from 3.8% to 2.7%, and its estimated monthly branded searches moved from 40 to 20.
- Across the 12 months ending October 2026, Thrive Lawyers’ share of searches among Hastings law firms in New Zealand moved from 0.94% to 1.3%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand Hastings law firms in October 2026?
2 changes
In October 2026, Luscombe Legal overtook Gresson Grayson to rank 5th among Hastings law firms in New Zealand, with 4% of the searches.
In October 2026, Gresson Grayson lost share of searches among Hastings law firms in New Zealand, from 4.4% to 2.7%.
How are Gresson Grayson’s and Thrive Lawyers’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Gresson Grayson’s and Thrive Lawyers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gresson Grayson
2 branded search terms
- gresson grayson
- gresson grayson lawyers
Thrive Lawyers
1 branded search term
- thrive lawyers
Other head-to-heads among Hastings law firms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.