Gresson Grayson vs Luscombe Legal:Which is more popular in New Zealand?
In October 2026, Luscombe Legal had more branded searches than Gresson Grayson among Hastings law firms in New Zealand. Luscombe Legal had about 30 branded searches, while Gresson Grayson had 20. Luscombe Legal made up 4% of all Hastings law firm searches we track, and Gresson Grayson accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about Hastings law firms, Luscombe Legal appeared in two of the three answers and Gresson Grayson in none.
Who do people search for more?
Luscombe Legal, about 50% more searches than Gresson Grayson
Who does AI mention more?
Luscombe Legal, mentioned in 2 of 3 answers, Gresson Grayson in 0
Who does AI recommend more?
Luscombe Legal, the only one of the two named
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Top Hastings law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Luscombe Legal was mentioned in two out of three: in two of the three ChatGPT answers. Gresson Grayson did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Gifford Devine3 of 3Named in 3 of 3 ChatGPT answers
DK Legal3 of 3Named in 3 of 3 ChatGPT answers
Bramwell Bate3 of 3Named in 3 of 3 ChatGPT answers
Thrive Lawyers3 of 3Named in 3 of 3 ChatGPT answers
Willis Legal2 of 3Named in 2 of 3 ChatGPT answers- Luscombe Legal2 of 3Named in 2 of 3 ChatGPT answers
Gresson Grayson0 of 3Named in 0 of 3 ChatGPT answers
Mansfield Law0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hastings law firms
3 answers
Asked ChatGPT
“Which law firm should I hire in Hastings, New Zealand?”
Asked ChatGPT
“What are the best law firms in Hastings, New Zealand?”
Asked ChatGPT
“What's the best law firm in Hastings, New Zealand for a legal problem?”
Searched Google, AI Overview
“hastings law firms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“family lawyer hastings”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Gresson Grayson or Luscombe Legal more popular in search?
This chart shows how often people search Google for Gresson Grayson and Luscombe Legal by name. Each line represents a brand's share of searches for all eight Hastings law firms we track, month by month, from searches in New Zealand.
Share of searches by month for Luscombe Legal, Gresson Grayson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gifford Devine | DK Legal | Bramwell Bate | Willis Legal | Luscombe Legal | Gresson Grayson | Mansfield Law | Thrive Lawyers |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 35.8% | 15.1% | 27.4% | 13.2% | 1.9% | 3.8% | 1.9% | 0.94% |
| Dec 2025 | 37.3% | 18.7% | 21.3% | 14.7% | 2.7% | 2.7% | 1.3% | 1.3% |
| Jan 2026 | 33.7% | 19.3% | 25.3% | 13.3% | 3.6% | 2.4% | 1.2% | 1.2% |
| Feb 2026 | 37.2% | 19.1% | 19.1% | 14.9% | 4.3% | 3.2% | 1.1% | 1.1% |
| Mar 2026 | 36.9% | 19.4% | 18.4% | 13.6% | 4.9% | 3.9% | 1.9% | 0.97% |
| Apr 2026 | 31.3% | 19.3% | 20.5% | 16.9% | 3.6% | 4.8% | 2.4% | 1.2% |
| May 2026 | 39% | 18.2% | 19.5% | 14.3% | 1.3% | 5.2% | 1.3% | 1.3% |
| Jun 2026 | 30.9% | 19.8% | 23.5% | 17.3% | 3.7% | 2.5% | 1.2% | 1.2% |
| Jul 2026 | 35% | 18.8% | 18.8% | 17.5% | 3.8% | 3.8% | 1.3% | 1.3% |
| Aug 2026 | 31.8% | 21.6% | 21.6% | 15.9% | 3.4% | 3.4% | 1.1% | 1.1% |
| Sep 2026 | 30.8% | 19.8% | 25.3% | 15.4% | 2.2% | 4.4% | 1.1% | 1.1% |
| Oct 2026 | 28% | 26.7% | 20% | 14.7% | 4% | 2.7% | 2.7% | 1.3% |
How has branded search for Gresson Grayson and Luscombe Legal changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending October 2026: Luscombe Legal took it in January 2026, Gresson Grayson took it in April 2026, Luscombe Legal took it in June 2026, Gresson Grayson took it in September 2026, Luscombe Legal took it in October 2026.
- Across the 12 months ending October 2026, Gresson Grayson’s share of searches among Hastings law firms in New Zealand moved from 3.8% to 2.7%, and its estimated monthly branded searches moved from 40 to 20.
- Across the 12 months ending October 2026, Luscombe Legal’s share of searches among Hastings law firms in New Zealand moved from 1.9% to 4%, and its estimated monthly branded searches moved from 20 to 30.
How did search popularity change for New Zealand Hastings law firms in October 2026?
2 changes
In October 2026, Luscombe Legal overtook Gresson Grayson to rank 5th among Hastings law firms in New Zealand, with 4% of the searches.
In October 2026, Gresson Grayson lost share of searches among Hastings law firms in New Zealand, from 4.4% to 2.7%.
How are Gresson Grayson’s and Luscombe Legal’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Gresson Grayson’s and Luscombe Legal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gresson Grayson
2 branded search terms
- gresson grayson
- gresson grayson lawyers
Luscombe Legal
1 branded search term
- luscombe legal
Other head-to-heads among Hastings law firms
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