Brandwave

GoodFor vs Whole Heart:Which is more popular?

In September 2026, GoodFor had more branded searches than Whole Heart among bulk and organic food stores in New Zealand. GoodFor had about 1,020 branded searches, while Whole Heart had 590. GoodFor made up 2.3% of all bulk and organic food store searches we track, and Whole Heart accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about bulk and organic food stores, GoodFor and Whole Heart each appeared in two of the three answers. GoodFor was mentioned before Whole Heart in two out of three answers.

Among bulk and organic food stores in New Zealand in September 2026

Who do people search for more?

GoodFor, about 73% more searches than Whole Heart

GoodFor 1K searchesWhole Heart 590 searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

GoodFor in 2 of 3Whole Heart in 2 of 3

Who does AI recommend more?

GoodFor, named ahead of Whole Heart in 2 of 3 answers

GoodFor first in 2Whole Heart first in 1

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Top bulk and organic food stores in ChatGPT and Google AI Overviews

In three ChatGPT questions, GoodFor and Whole Heart were each mentioned in two out of three: in two of the three ChatGPT answers. GoodFor was listed before Whole Heart in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bin Inn1st
  2. GoodFor2nd
  3. Commonsense Organics3rd
  4. Piko Wholefoods4th
  5. Whole Heart4th
  6. Huckleberry4th
  7. Farro–
  8. Bulk Foods Online–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about bulk and organic food stores

3 answers

  • Asked ChatGPT

    “Which bulk or organic food store should I shop at in New Zealand?”

    1. 1Bin Inn
    2. 2Whole Heart

  • Asked ChatGPT

    “What are the best bulk and organic food stores in New Zealand?”

    1. 1Commonsense Organics
    2. 2Bin Inn
    3. 3Huckleberry
    4. 4GoodFor
    5. 5Piko Wholefoods
    6. 6Whole Heart

  • Asked ChatGPT

    “What's the best bulk or organic food store in New Zealand for zero waste groceries?”

    1. 1GoodFor
    2. 2Bin Inn
    3. 3Piko Wholefoods

  • Searched Google, AI Overview

    “bulk food stores nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “organic grocery stores nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is GoodFor or Whole Heart more popular in search?

This chart shows how often people search Google for GoodFor and Whole Heart by name. Each line represents a brand's share of searches for all eight bulk and organic food stores we track, month by month, from searches in New Zealand.

GoodFor and Whole Heart among bulk and organic food stores in New Zealand, by month

Share of searches by month for GoodFor, Whole Heart. The figures are in the table below the chart.

View monthly share of searches table
MonthFarroBin InnPiko WholefoodsCommonsense OrganicsGoodForWhole HeartBulk Foods OnlineHuckleberry
Oct 202547.2%29.7%8.8%7.8%4.9%1.4%0.04%0.04%
Nov 202553%27.1%8.1%7.1%3.5%1.1%0.04%0.04%
Dec 202561.6%21.9%6.5%6.3%2.9%0.71%0.02%0.02%
Jan 202646.6%28.5%10.4%9.5%3.7%1.1%0.02%0.04%
Feb 202651.6%25.8%9.4%8.3%3.5%1.3%0.04%0.04%
Mar 202646.3%28.3%10.3%8%5.6%1.4%0.1%0.04%
Apr 202648.1%29.4%8.7%8.3%3.8%1.4%0.1%0.04%
May 202648.4%29.6%8.8%8.4%3.3%1.4%0.04%0.04%
Jun 202650.3%27.2%9.9%7.6%3.6%1.3%0.04%0.04%
Jul 202652.4%26.2%9.5%7.4%2.9%1.6%0.04%0.02%
Aug 202651.3%26.4%9.6%7.4%3.5%1.6%0.04%0.04%
Sep 202652.8%27.5%8.2%7.7%2.3%1.3%0.05%0.05%

How has the GoodFor and Whole Heart comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand bulk and organic food stores in September 2026?

2 changes

  1. In September 2026, GoodFor lost share of searches among bulk and organic food stores in New Zealand, from 3.5% to 2.3%.

  2. Estimated monthly branded searches for Whole Heart in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using GoodFor’s and Whole Heart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GoodFor

2 branded search terms

  • good for refillery
  • goodfor

Whole Heart

1 branded search term

  • wholeheart

How the Brand Demand Index is measured

Other head-to-heads among bulk and organic food stores

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