Brandwave

Glengarry vs The Wine List:Which is more popular?

In September 2026, The Wine List had more branded searches than Glengarry among online wine retailers in New Zealand. The Wine List had about 20 branded searches, while Glengarry had 10. The Wine List made up 0.16% of all online wine retailer searches we track, and Glengarry accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about online wine retailers, The Wine List appeared in two of the five answers and Glengarry in one. The Wine List was mentioned before Glengarry in two out of three answers that named either.

Among online wine retailers in New Zealand in September 2026

Who do people search for more?

The Wine List, about 2 searches for every 1 for Glengarry

The Wine List 20 searchesGlengarry 10 searches

Who does AI mention more?

The Wine List, mentioned in 2 of 5 answers, Glengarry in 1

The Wine List in 2 of 5Glengarry in 1 of 5

Who does AI recommend more?

The Wine List, named ahead of Glengarry in 2 of 3 answers

The Wine List first in 2Glengarry first in 1

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Top online wine retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Wine List was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Glengarry was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. The Wine List was listed before Glengarry in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fine Wine Delivery Company1st
  2. The Good Wine Co2nd
  3. Black Market3rd
  4. Wine Direct4th
  5. Wine Central5th
  6. Everyday Wine6th
  7. The Wine List7th
  8. Glengarry8th
  9. Vino Fino–
  10. Advintage–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fine Wine Delivery Company4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wine Direct4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Good Wine Co4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Black Market3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Everyday Wine2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wine Central2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Wine List2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glengarry1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vino Fino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Advintage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online wine retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Glengarry or The Wine List more popular in search?

This chart shows how often people search Google for Glengarry and The Wine List by name. Each line represents a brand's share of searches for all ten online wine retailers we track, month by month, from searches in New Zealand.

Glengarry and The Wine List among online wine retailers in New Zealand, by month

Share of searches by month for The Wine List, Glengarry. The figures are in the table below the chart.

View monthly share of searches table
MonthEveryday WineVino FinoBlack MarketAdvintageFine Wine Delivery CompanyWine CentralWine DirectThe Good Wine CoThe Wine ListGlengarry
Oct 202516.6%26%21%12.2%8.8%8.8%4.2%2.3%0.09%0.09%
Nov 202519.5%19.9%19.5%14%10.8%10.8%3.2%2.2%0.07%0.07%
Dec 202515.4%35.5%12.8%13.9%8.5%8.5%3.1%2.1%0.11%0.05%
Jan 202616.3%31.2%16.3%13.9%8.6%8.6%3.4%1.5%0.09%0.09%
Feb 202616.8%32.2%14.2%15%8.9%8.9%2.3%1.5%0.18%0.09%
Mar 202624.5%30.2%12.9%11.5%10.9%6%2.7%1.2%0.14%0%
Apr 202623.2%29%15.2%11.1%10.4%7%2.6%1.4%0.08%0.08%
May 202623.1%28.9%15.1%11%10.3%7%3.1%1.4%0.08%0.08%
Jun 202630.7%24.9%13.6%11.8%8.5%6.1%2.7%1.4%0.09%0%
Jul 202635.8%24.3%10.6%9.8%10.6%4.8%2.6%1.4%0.08%0.08%
Aug 202634%23.2%12.4%8.3%12.4%5.6%2.5%1.6%0.08%0.08%
Sep 202634.2%23.2%12.4%11.2%10.1%4.6%2.5%1.6%0.16%0.08%

How has the Glengarry and The Wine List comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand online wine retailers in September 2026?

2 changes

  1. In September 2026, The Wine List rose from 10th to 9th among online wine retailers in New Zealand.

  2. In September 2026, Glengarry fell from 9th to 10th among online wine retailers in New Zealand.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Glengarry’s and The Wine List’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Glengarry

1 branded search term

  • glengarry beer

The Wine List

1 branded search term

  • the wine list

How the Brand Demand Index is measured

Other head-to-heads among online wine retailers

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