Brandwave

Glasgow Harley vs Vanderwerff Shaw Lawyers:Which is more popular in New Zealand?

In October 2026, Glasgow Harley had more branded searches than Vanderwerff Shaw Lawyers among Nelson law firms in New Zealand. Glasgow Harley had about 120 branded searches, while Vanderwerff Shaw Lawyers had 10. Glasgow Harley made up 24% of all Nelson law firm searches we track, and Vanderwerff Shaw Lawyers accounted for 2%. When we asked ChatGPT and Google AI Overviews about Nelson law firms, Vanderwerff Shaw Lawyers appeared in all three answers and Glasgow Harley in none.

Among Nelson law firms in New Zealand in October 2026

Who do people search for more?

Glasgow Harley, about 12 searches for every 1 for Vanderwerff Shaw Lawyers

Glasgow Harley 120 searchesVanderwerff Shaw Lawyers 10 searches

Who does AI mention more?

Vanderwerff Shaw Lawyers, mentioned in every answer we collected

Vanderwerff Shaw Lawyers in 3 of 3Glasgow Harley in 0 of 3

Who does AI recommend more?

Vanderwerff Shaw Lawyers, the only one of the two named

Vanderwerff Shaw Lawyers first in 3Glasgow Harley never named

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Top Nelson law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Vanderwerff Shaw Lawyers appeared in all three answers. Glasgow Harley did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. C & F Legal1st
  2. Stallard Law2nd
  3. Vanderwerff Shaw Lawyers3rd
  4. Hamish Fletcher Lawyers4th
  5. Atkinson Crehan5th
  6. Glasgow Harley–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Nelson law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Glasgow Harley or Vanderwerff Shaw Lawyers more popular in search?

This chart shows how often people search Google for Glasgow Harley and Vanderwerff Shaw Lawyers by name. Each line represents a brand's share of searches for all six Nelson law firms we track, month by month, from searches in New Zealand.

Glasgow Harley and Vanderwerff Shaw Lawyers among Nelson law firms in New Zealand, by month

Share of searches by month for Glasgow Harley, Vanderwerff Shaw Lawyers. The figures are in the table below the chart.

View monthly share of searches table
MonthStallard LawGlasgow HarleyHamish Fletcher LawyersC & F LegalAtkinson CrehanVanderwerff Shaw Lawyers
Nov 202520%36.9%15.4%12.3%13.8%1.5%
Dec 202518.9%35.8%20.8%13.2%11.3%0%
Jan 202626.2%29.5%21.3%9.8%11.5%1.6%
Feb 202625.9%35.2%14.8%14.8%9.3%0%
Mar 202622.5%32.4%16.9%15.5%11.3%1.4%
Apr 202625%32.7%17.3%13.5%9.6%1.9%
May 202623.5%31.4%15.7%17.6%9.8%2%
Jun 202628.8%30.5%15.3%16.9%8.5%0%
Jul 202635%26.7%16.7%15%6.7%0%
Aug 202634.4%26.2%13.1%18%6.6%1.6%
Sep 202621.9%28.1%20.3%20.3%7.8%1.6%
Oct 202626%24%22%18%8%2%

How has branded search for Glasgow Harley and Vanderwerff Shaw Lawyers changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Nelson law firms in October 2026?

2 changes

  1. In October 2026, Stallard Law overtook Glasgow Harley to become the leader among Nelson law firms in New Zealand, with 26% of the searches.

  2. In October 2026, Glasgow Harley lost share of searches among Nelson law firms in New Zealand, from 28.1% to 24%.

How are Glasgow Harley’s and Vanderwerff Shaw Lawyers’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Glasgow Harley’s and Vanderwerff Shaw Lawyers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Glasgow Harley

4 branded search terms

  • glasgow harley
  • glasgow harley nelson
  • glasgow harley solicitors
  • glasgow-harley

Vanderwerff Shaw Lawyers

1 branded search term

  • vanderwerff shaw

How the Brand Demand Index is measured

Other head-to-heads among Nelson law firms

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