GitHub vs GitLab:Which is more popular by branded search in New Zealand?
In August 2026, GitHub had more branded searches than GitLab among code hosting platforms in New Zealand. GitHub was estimated to have 45.3K branded searches compared to GitLab’s 2.2K, and held a 93.4% Share of Search versus GitLab’s 4.5%.
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Which is more popular in search, GitHub or GitLab?
Compare the code hosting and version control platforms New Zealand developers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for GitHub, GitLab. The figures are in the table below the chart.
View monthly share of search table
| Month | GitHub | GitLab | Bitbucket |
|---|---|---|---|
| Oct 2025 | 90.6% | 6.5% | 3% |
| Nov 2025 | 90% | 6.5% | 3.5% |
| Dec 2025 | 90.4% | 6.5% | 3.1% |
| Jan 2026 | 90.5% | 6.5% | 3% |
| Feb 2026 | 92.8% | 4.5% | 2.6% |
| Mar 2026 | 93.5% | 4.5% | 2% |
| Apr 2026 | 92.9% | 5% | 2% |
| May 2026 | 92.8% | 5.3% | 2% |
| Jun 2026 | 92.4% | 5.2% | 2.4% |
| Jul 2026 | 93.3% | 4.5% | 2.2% |
| Aug 2026 | 93.4% | 4.5% | 2.1% |
| Sep 2026 | — | — | — |
How has the GitHub and GitLab comparison changed over the last 12 months?
3 findings
- GitHub was ahead of GitLab in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GitHub’s estimated Share of Search among code hosting platforms in New Zealand moved from 90.6% to 93.4%, and its estimated monthly branded searches moved from 31K to 45.3K.
- Across the 11 months ending August 2026, GitLab’s estimated Share of Search among code hosting platforms in New Zealand moved from 6.5% to 4.5%, and its estimated monthly branded searches held steady at 2.2K.
How did search popularity change for New Zealand code hosting platforms in August 2026?
2 changes
GitLab’s estimated Share of Search among code hosting platforms in New Zealand has lost ground for 3 months in a row, from 5.3% to 4.5% in August 2026.
Estimated monthly branded searches for GitHub in New Zealand rose 46% over 11 measured months, from 31K to 45.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using GitHub’s and GitLab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GitHub
17 branded search terms
- github
- github app
- github bash
- github classroom
- github co pilot pricing
- github com
- github coplot
- github download
- github education
- github for windows
- github git
- github near me
- github pages
- github pricing
- github repo
- github stash
- github trending
GitLab
9 branded search terms
- about gitlab com
- gitlab
- gitlab diff
- gitlab git
- gitlab lfs
- gitlab nz
- gitlab online
- gitlab pricing
- gitlab what is
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.