Bitbucket vs GitLab:Which is more popular by branded search in New Zealand?
In August 2026, GitLab had more branded searches than Bitbucket among code hosting platforms in New Zealand. GitLab was estimated to have 2.2K branded searches compared to Bitbucket’s 1K, and held a 4.5% Share of Search versus Bitbucket’s 2.1%.
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Which is more popular in search, Bitbucket or GitLab?
Compare the code hosting and version control platforms New Zealand developers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for GitLab, Bitbucket. The figures are in the table below the chart.
View monthly share of search table
| Month | GitHub | GitLab | Bitbucket |
|---|---|---|---|
| Oct 2025 | 90.6% | 6.5% | 3% |
| Nov 2025 | 90% | 6.5% | 3.5% |
| Dec 2025 | 90.4% | 6.5% | 3.1% |
| Jan 2026 | 90.5% | 6.5% | 3% |
| Feb 2026 | 92.8% | 4.5% | 2.6% |
| Mar 2026 | 93.5% | 4.5% | 2% |
| Apr 2026 | 92.9% | 5% | 2% |
| May 2026 | 92.8% | 5.3% | 2% |
| Jun 2026 | 92.4% | 5.2% | 2.4% |
| Jul 2026 | 93.3% | 4.5% | 2.2% |
| Aug 2026 | 93.4% | 4.5% | 2.1% |
| Sep 2026 | — | — | — |
How has the Bitbucket and GitLab comparison changed over the last 12 months?
3 findings
- GitLab was ahead of Bitbucket in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bitbucket’s estimated Share of Search among code hosting platforms in New Zealand moved from 3% to 2.1%, and its estimated monthly branded searches held steady at 1K.
- Across the 11 months ending August 2026, GitLab’s estimated Share of Search among code hosting platforms in New Zealand moved from 6.5% to 4.5%, and its estimated monthly branded searches held steady at 2.2K.
How did search popularity change for New Zealand code hosting platforms in August 2026?
1 change
GitLab’s estimated Share of Search among code hosting platforms in New Zealand has lost ground for 3 months in a row, from 5.3% to 4.5% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bitbucket’s and GitLab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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