Code hosting platforms in New Zealand:Which brands are most popular in search?
In August 2026, GitHub was the most searched among code hosting platforms in New Zealand, with an estimated 45.3K branded searches and 93.4% estimated Share of Search within this set.
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Share of SearchLeaderboard
Compare the code hosting and version control platforms New Zealand developers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for GitHub, GitLab, Bitbucket. The figures are in the table below the chart.
View monthly share of search table
| Month | GitHub | GitLab | Bitbucket |
|---|---|---|---|
| Oct 2025 | 90.6% | 6.5% | 3% |
| Nov 2025 | 90% | 6.5% | 3.5% |
| Dec 2025 | 90.4% | 6.5% | 3.1% |
| Jan 2026 | 90.5% | 6.5% | 3% |
| Feb 2026 | 92.8% | 4.5% | 2.6% |
| Mar 2026 | 93.5% | 4.5% | 2% |
| Apr 2026 | 92.9% | 5% | 2% |
| May 2026 | 92.8% | 5.3% | 2% |
| Jun 2026 | 92.4% | 5.2% | 2.4% |
| Jul 2026 | 93.3% | 4.5% | 2.2% |
| Aug 2026 | 93.4% | 4.5% | 2.1% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 93.4% | 45.3K | +19.1% | +0.1 points | |
| 2, held 2nd | 4.5% | 2.2K | +18.4% | 0 points | |
| 3, held 3rd | 2.1% | 1K | +13.5% | -0.1 points |
Compare search popularity between leading brands
Which brand is most popular in search among code hosting platforms in New Zealand?
3 brands
In August 2026, GitHub was the most searched among code hosting platforms in New Zealand, with an estimated 45.3K branded searches and 93.4% estimated Share of Search within this set. GitLab is in 2nd place, 88.9 percentage points behind at 4.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 GitHub | 90.6% → 93.4% | 93.5%Mar 2026 | 90%Nov 2025 | 1st |
 GitLab | 6.5% → 4.5% | 6.5%Jan 2026 | 4.5%Mar 2026 | 2nd |
 Bitbucket | 3% → 2.1% | 3.5%Nov 2025 | 2%May 2026 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, GitHub’s estimated Share of Search among code hosting platforms in New Zealand increased from 90.6% to 93.4%.
- Across the 11 months ending August 2026, GitLab’s estimated Share of Search among code hosting platforms in New Zealand decreased from 6.5% to 4.5%.
- Across the 11 months ending August 2026, Bitbucket’s estimated Share of Search among code hosting platforms in New Zealand decreased from 3% to 2.1%.
- Across the 11 months ending August 2026, GitHub’s estimated Share of Search among code hosting platforms in New Zealand peaked at 93.5% in March 2026 and was lowest at 90% in November 2025.
- Across the 11 months ending August 2026, GitLab’s estimated Share of Search among code hosting platforms in New Zealand peaked at 6.5% in January 2026 and was lowest at 4.5% in March 2026.
- Across the 11 months ending August 2026, Bitbucket’s estimated Share of Search among code hosting platforms in New Zealand peaked at 3.5% in November 2025 and was lowest at 2% in May 2026.
How did search popularity change for New Zealand code hosting platforms in August 2026?
2 changes
GitLab’s estimated Share of Search among code hosting platforms in New Zealand has lost ground for 3 months in a row, from 5.3% to 4.5% in August 2026.
Estimated monthly branded searches for GitHub in New Zealand rose 46% over 11 measured months, from 31K to 45.3K in August 2026.
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