How popular isGitLab in search?
In August 2026, there were an estimated 2.2K branded searches for GitLab in New Zealand which held steady over the last 11 months. GitLab holds 4.5% estimated Share of Search among New Zealand code hosting platforms and is ranked 2nd of 3 competitors for search popularity.
Follow GitLab and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which code hosting platforms compete with GitLab?
Share of Search by month for GitHub, GitLab, Bitbucket. The figures are in the table below the chart.
View monthly share of search table
| Month | GitHub | GitLab | Bitbucket |
|---|---|---|---|
| Oct 2025 | 90.6% | 6.5% | 3% |
| Nov 2025 | 90% | 6.5% | 3.5% |
| Dec 2025 | 90.4% | 6.5% | 3.1% |
| Jan 2026 | 90.5% | 6.5% | 3% |
| Feb 2026 | 92.8% | 4.5% | 2.6% |
| Mar 2026 | 93.5% | 4.5% | 2% |
| Apr 2026 | 92.9% | 5% | 2% |
| May 2026 | 92.8% | 5.3% | 2% |
| Jun 2026 | 92.4% | 5.2% | 2.4% |
| Jul 2026 | 93.3% | 4.5% | 2.2% |
| Aug 2026 | 93.4% | 4.5% | 2.1% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 93.4% | 45.3K | +19.1% | +0.1 points | |
| 2, held 2nd | 4.5% | 2.2K | +18.4% | 0 points | |
| 3, held 3rd | 2.1% | 1K | +13.5% | -0.1 points |
Compare search popularity between GitLab and its closest rivals
How has branded search demand for GitLab changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for GitLab in New Zealand held steady at 2.2K.
- Across the 11 months ending August 2026, GitLab’s estimated Share of Search among code hosting platforms in New Zealand decreased from 6.5% to 4.5%.
- Across the 11 months ending August 2026, GitLab’s estimated Share of Search among code hosting platforms in New Zealand peaked at 6.5% in January 2026 and was lowest at 4.5% in March 2026.
How did search popularity change for New Zealand code hosting platforms in August 2026?
2 changes
GitLab’s estimated Share of Search among code hosting platforms in New Zealand has lost ground for 3 months in a row, from 5.3% to 4.5% in August 2026.
Estimated monthly branded searches for GitHub in New Zealand rose 46% over 11 measured months, from 31K to 45.3K in August 2026.
How is GitLab measured?
Brandwave collects information about searches that people make online using GitLab’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- about gitlab com
- gitlab
- gitlab diff
- gitlab git
- gitlab lfs
- gitlab nz
- gitlab online
- gitlab pricing
- gitlab what is
Do you work for GitLab? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is GitLab your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.