How popular isGitHub in search?
In August 2026, there were an estimated 45.3K branded searches for GitHub in New Zealand which is up 46% over the last 11 months. GitHub holds 93.4% estimated Share of Search among New Zealand code hosting platforms and is ranked 1st of 3 competitors for search popularity.
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Which code hosting platforms compete with GitHub?
Share of Search by month for GitHub, GitLab, Bitbucket. The figures are in the table below the chart.
View monthly share of search table
| Month | GitHub | GitLab | Bitbucket |
|---|---|---|---|
| Oct 2025 | 90.6% | 6.5% | 3% |
| Nov 2025 | 90% | 6.5% | 3.5% |
| Dec 2025 | 90.4% | 6.5% | 3.1% |
| Jan 2026 | 90.5% | 6.5% | 3% |
| Feb 2026 | 92.8% | 4.5% | 2.6% |
| Mar 2026 | 93.5% | 4.5% | 2% |
| Apr 2026 | 92.9% | 5% | 2% |
| May 2026 | 92.8% | 5.3% | 2% |
| Jun 2026 | 92.4% | 5.2% | 2.4% |
| Jul 2026 | 93.3% | 4.5% | 2.2% |
| Aug 2026 | 93.4% | 4.5% | 2.1% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 93.4% | 45.3K | +19.1% | +0.1 points | |
| 2, held 2nd | 4.5% | 2.2K | +18.4% | 0 points | |
| 3, held 3rd | 2.1% | 1K | +13.5% | -0.1 points |
Compare search popularity between GitHub and its closest rivals
How has branded search demand for GitHub changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for GitHub in New Zealand rose from 31K to 45.3K.
- Across the 11 months ending August 2026, GitHub’s estimated Share of Search among code hosting platforms in New Zealand increased from 90.6% to 93.4%.
- Across the 11 months ending August 2026, GitHub’s estimated Share of Search among code hosting platforms in New Zealand peaked at 93.5% in March 2026 and was lowest at 90% in November 2025.
How did search popularity change for New Zealand code hosting platforms in August 2026?
2 changes
GitLab’s estimated Share of Search among code hosting platforms in New Zealand has lost ground for 3 months in a row, from 5.3% to 4.5% in August 2026.
Estimated monthly branded searches for GitHub in New Zealand rose 46% over 11 measured months, from 31K to 45.3K in August 2026.
How is GitHub measured?
Brandwave collects information about searches that people make online using GitHub’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
17 branded search terms
- github
- github app
- github bash
- github classroom
- github co pilot pricing
- github com
- github coplot
- github download
- github education
- github for windows
- github git
- github near me
- github pages
- github pricing
- github repo
- github stash
- github trending
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Is GitHub your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.