Giftbox Boutique vs Little Koha Gift Boxes:Which is more popular in New Zealand?
In October 2026, Giftbox Boutique had more branded searches than Little Koha Gift Boxes among gift hamper companies in New Zealand. Giftbox Boutique had about 880 branded searches, while Little Koha Gift Boxes had 210. Giftbox Boutique made up 8.6% of all gift hamper company searches we track, and Little Koha Gift Boxes accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about gift hamper companies, Giftbox Boutique and Little Koha Gift Boxes each appeared in four of the five answers. Giftbox Boutique was mentioned before Little Koha Gift Boxes in three out of four answers that named either.
Who do people search for more?
Giftbox Boutique, about 4 searches for every 1 for Little Koha Gift Boxes
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Giftbox Boutique, named ahead of Little Koha Gift Boxes in 3 of 4 answers
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Top gift hamper companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Giftbox Boutique and Little Koha Gift Boxes were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Giftbox Boutique was listed before Little Koha Gift Boxes in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Giftbox Boutique4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Little Koha Gift Boxes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Celebration Box3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
About Giving3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
We Love Local3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Spoil Me1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
My Goodness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gift Baskets NZ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Chuffed Gifts0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gift hamper companies
5 answers
Asked ChatGPT
“Which gift hamper company should I shop at in New Zealand?”
Asked ChatGPT
“What are the best gift hamper companies in New Zealand?”
Asked ChatGPT
“What's the best gift hamper company in New Zealand for birthday gifts?”
Searched Google, AI Overview
“corporate gift hampers nz”
Searched Google, AI Overview
“gift hamper delivery nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Giftbox Boutique or Little Koha Gift Boxes more popular in search?
This chart shows how often people search Google for Giftbox Boutique and Little Koha Gift Boxes by name. Each line represents a brand's share of searches for all nine gift hamper companies we track, month by month, from searches in New Zealand.
Share of searches by month for Giftbox Boutique, Little Koha Gift Boxes. The figures are in the table below the chart.
View monthly share of searches table
| Month | Celebration Box | Gift Baskets NZ | Chuffed Gifts | Giftbox Boutique | Spoil Me | About Giving | My Goodness | We Love Local | Little Koha Gift Boxes |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 30.8% | 25% | 20.5% | 9.1% | 5% | 2.1% | 2.9% | 1.8% | 2.7% |
| Dec 2025 | 21.5% | 26.5% | 26.4% | 11.7% | 4.2% | 1.9% | 3% | 2.3% | 2.3% |
| Jan 2026 | 36.4% | 18.3% | 24.3% | 8.9% | 4.9% | 2.2% | 1.8% | 1.4% | 1.7% |
| Feb 2026 | 49.3% | 16.1% | 14.6% | 9.1% | 4.4% | 1.9% | 1.4% | 1.3% | 1.9% |
| Mar 2026 | 42.8% | 18.1% | 15.5% | 9.7% | 4.7% | 2.4% | 2.2% | 2% | 2.5% |
| Apr 2026 | 47.7% | 16.9% | 14.1% | 8.8% | 5.2% | 1.8% | 1.7% | 1.5% | 2.3% |
| May 2026 | 49.5% | 16% | 12% | 9.8% | 5.4% | 2% | 1.4% | 1.6% | 2.4% |
| Jun 2026 | 43.5% | 20.8% | 12.9% | 9.9% | 4.7% | 2.1% | 2% | 2.1% | 2.1% |
| Jul 2026 | 40.4% | 20.2% | 14.6% | 11.2% | 5.4% | 2.8% | 1.7% | 1.9% | 1.9% |
| Aug 2026 | 52.7% | 16.8% | 10.4% | 8% | 4.7% | 2.2% | 1.4% | 2.1% | 1.7% |
| Sep 2026 | 46.5% | 18.1% | 11.2% | 8.6% | 6.2% | 2.4% | 1.9% | 1.8% | 3.4% |
| Oct 2026 | 35.2% | 25.6% | 12.7% | 8.6% | 7% | 3.4% | 2.7% | 2.5% | 2.1% |
How has branded search for Giftbox Boutique and Little Koha Gift Boxes changed in New Zealand over the last 12 months?
3 findings
- Giftbox Boutique was ahead of Little Koha Gift Boxes in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Giftbox Boutique’s share of searches among gift hamper companies in New Zealand moved from 9.1% to 8.6%, and its estimated monthly branded searches moved from 1.6K to 880.
- Across the 12 months ending October 2026, Little Koha Gift Boxes’ share of searches among gift hamper companies in New Zealand moved from 2.7% to 2.1%, and its estimated monthly branded searches moved from 480 to 210.
How did search popularity change for New Zealand gift hamper companies in October 2026?
5 changes
In October 2026, About Giving overtook Little Koha Gift Boxes to rank 6th among gift hamper companies in New Zealand, with 3.4% of the searches.
In October 2026, My Goodness overtook Little Koha Gift Boxes to rank 7th among gift hamper companies in New Zealand, with 2.7% of the searches.
In October 2026, We Love Local overtook Little Koha Gift Boxes to rank 8th among gift hamper companies in New Zealand, with 2.5% of the searches.
In October 2026, Little Koha Gift Boxes lost share of searches among gift hamper companies in New Zealand, from 3.4% to 2.1%.
Estimated monthly branded searches for Giftbox Boutique in New Zealand fell 45% over 12 measured months, from 1.6K to 880 in October 2026.
How are Giftbox Boutique’s and Little Koha Gift Boxes’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Giftbox Boutique’s and Little Koha Gift Boxes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Giftbox Boutique
1 branded search term
- giftbox boutique
Little Koha Gift Boxes
1 branded search term
- little koha
Other head-to-heads among gift hamper companies
- Celebration Box vs Gift Baskets NZ: compare popularity
- Celebration Box vs Chuffed Gifts: compare popularity
- Celebration Box vs Giftbox Boutique: compare popularity
- Celebration Box vs Spoil Me: compare popularity
- Gift Baskets NZ vs Chuffed Gifts: compare popularity
- Gift Baskets NZ vs Giftbox Boutique: compare popularity
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