Brandwave

Gerrards Insurance Brokers vs Resure:Which is more popular in New Zealand?

In October 2026, Resure had more branded searches than Gerrards Insurance Brokers among Christchurch insurance brokers in New Zealand. Resure had about 170 branded searches, while Gerrards Insurance Brokers had 70. Resure made up 17.2% of all Christchurch insurance broker searches we track, and Gerrards Insurance Brokers accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about Christchurch insurance brokers, both Gerrards Insurance Brokers and Resure appeared in all three answers. Gerrards Insurance Brokers was mentioned before Resure in every answer.

Among Christchurch insurance brokers in New Zealand in October 2026

Who do people search for more?

Resure, about 2 searches for every 1 for Gerrards Insurance Brokers

Resure 170 searchesGerrards Insurance Brokers 70 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Gerrards Insurance Brokers in 3 of 3Resure in 3 of 3

Who does AI recommend more?

Gerrards Insurance Brokers, named ahead of Resure in every answer

Gerrards Insurance Brokers first in 3Resure never first

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Top Christchurch insurance brokers in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Gerrards Insurance Brokers and Resure showed up in all three answers. Gerrards Insurance Brokers was listed before Resure in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gerrards Insurance Brokers1st
  2. Rothbury Insurance Brokers2nd
  3. Resure3rd
  4. Runacres Insurance4th
  5. Gallagher Insurance5th
  6. ICIB BROKERWEB–
  7. PSC Insurance Brokers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Christchurch insurance brokers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Gerrards Insurance Brokers or Resure more popular in search?

This chart shows how often people search Google for Gerrards Insurance Brokers and Resure by name. Each line represents a brand's share of searches for all seven Christchurch insurance brokers we track, month by month, from searches in New Zealand.

Gerrards Insurance Brokers and Resure among Christchurch insurance brokers in New Zealand, by month

Share of searches by month for Resure, Gerrards Insurance Brokers. The figures are in the table below the chart.

View monthly share of searches table
MonthGallagher InsuranceRunacres InsuranceResureICIB BROKERWEBRothbury Insurance BrokersGerrards Insurance BrokersPSC Insurance Brokers
Nov 202528.3%30.2%13.2%7.5%13.2%6.6%0.94%
Dec 202523.2%35.4%8.5%8.5%13.4%8.5%2.4%
Jan 202622.2%32.3%13.1%9.1%14.1%7.1%2%
Feb 202627.6%30.5%11.4%7.6%13.3%6.7%2.9%
Mar 202627.2%23.2%12.8%7.2%13.6%13.6%2.4%
Apr 202628%27%13%9%14%7%2%
May 202625.2%25.2%14%9.3%13.1%10.3%2.8%
Jun 202622.9%28.4%16.5%7.3%15.6%8.3%0.92%
Jul 202628.6%21%21%7.6%10.5%8.6%2.9%
Aug 202625%24%17%8%14%9%3%
Sep 202630.3%22.2%14.1%10.1%14.1%7.1%2%
Oct 202634.3%19.2%17.2%10.1%9.1%7.1%3%

How has branded search for Gerrards Insurance Brokers and Resure changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Christchurch insurance brokers in October 2026?

1 change

  1. In October 2026, Resure gained share of searches among Christchurch insurance brokers in New Zealand, from 14.1% to 17.2%.

How are Gerrards Insurance Brokers’ and Resure’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Gerrards Insurance Brokers’ and Resure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gerrards Insurance Brokers

1 branded search term

  • gerrards insurance brokers

Resure

2 branded search terms

  • resure
  • resure insurance

How the Brand Demand Index is measured

Other head-to-heads among Christchurch insurance brokers

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