How popular isResure?
In October 2026, people searched for Resure by name about 350 times in New Zealand, a 59.1% increase from the previous year. These searches made up 17.2% of all New Zealand Christchurch insurance broker searches, placing Resure third out of seven brokers. When we asked both ChatGPT and Google AI Overviews about Christchurch insurance brokers, Resure appeared in all answers and was the third most recommended of the seven.
Resure is the third most searched of 7 competitors and the third most recommended in the AI answers we collected.
Gallagher InsuranceShare of searches 34.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
Runacres InsuranceShare of searches 19.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
ResureShare of searches 17.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
ICIB BROKERWEBShare of searches 10.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Rothbury Insurance BrokersShare of searches 9.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
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Top Christchurch insurance brokers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Resure appeared in all three answers. Resure is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Resure3 of 3Named in 3 of 3 ChatGPT answers
- Rothbury Insurance Brokers3 of 3Named in 3 of 3 ChatGPT answers
Gerrards Insurance Brokers3 of 3Named in 3 of 3 ChatGPT answers- Gallagher Insurance2 of 3Named in 2 of 3 ChatGPT answers
- Runacres Insurance2 of 3Named in 2 of 3 ChatGPT answers
- ICIB BROKERWEB0 of 3Named in 0 of 3 ChatGPT answers
PSC Insurance Brokers0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Christchurch insurance brokers
3 answers
Asked ChatGPT
“Which insurance broker should I hire in Christchurch, New Zealand?”
Asked ChatGPT
“What are the best insurance brokers in Christchurch, New Zealand?”
Asked ChatGPT
“What's the best insurance broker in Christchurch, New Zealand for the right cover?”
Searched Google, AI Overview
“insurance broker christchurch”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“insurance advice christchurch”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
How often do people search for Resure compared with other New Zealand Christchurch insurance brokers?
Share of searches by month for Gallagher Insurance, Runacres Insurance, Resure, ICIB BROKERWEB, Rothbury Insurance Brokers, Gerrards Insurance Brokers, PSC Insurance Brokers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gallagher Insurance | Runacres Insurance | Resure | ICIB BROKERWEB | Rothbury Insurance Brokers | Gerrards Insurance Brokers | PSC Insurance Brokers |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 28.3% | 30.2% | 13.2% | 7.5% | 13.2% | 6.6% | 0.94% |
| Dec 2025 | 23.2% | 35.4% | 8.5% | 8.5% | 13.4% | 8.5% | 2.4% |
| Jan 2026 | 22.2% | 32.3% | 13.1% | 9.1% | 14.1% | 7.1% | 2% |
| Feb 2026 | 27.6% | 30.5% | 11.4% | 7.6% | 13.3% | 6.7% | 2.9% |
| Mar 2026 | 27.2% | 23.2% | 12.8% | 7.2% | 13.6% | 13.6% | 2.4% |
| Apr 2026 | 28% | 27% | 13% | 9% | 14% | 7% | 2% |
| May 2026 | 25.2% | 25.2% | 14% | 9.3% | 13.1% | 10.3% | 2.8% |
| Jun 2026 | 22.9% | 28.4% | 16.5% | 7.3% | 15.6% | 8.3% | 0.92% |
| Jul 2026 | 28.6% | 21% | 21% | 7.6% | 10.5% | 8.6% | 2.9% |
| Aug 2026 | 25% | 24% | 17% | 8% | 14% | 9% | 3% |
| Sep 2026 | 30.3% | 22.2% | 14.1% | 10.1% | 14.1% | 7.1% | 2% |
| Oct 2026 | 34.3% | 19.2% | 17.2% | 10.1% | 9.1% | 7.1% | 3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.3% | 340 | +13.3% | +4 points | |
| 2, held 2nd | 19.2% | 190 | -13.6% | -3 points | |
| 3, held 3rd | 17.2% | 170 | +21.4% | +3 points | |
| 4, moved from 5th to 4th | 10.1% | 100 | 0% | 0 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 9.1% | 90 | -35.7% | -5.1 pointsmoved from 4th to 5th | |
| 6, held 6th | 7.1% | 70 | 0% | 0 points | |
| 7, held 7th | 3% | 30 | +50% | +1 points |
34.3%
Held 1st. 340 estimated branded searches, +13.3% vs prior month. Share +4 points.
19.2%
Held 2nd. 190 estimated branded searches, -13.6% vs prior month. Share -3 points.
3.
Resure17.2%
Held 3rd. 170 estimated branded searches, +21.4% vs prior month. Share +3 points.
10.1%
Moved from 5th to 4th. 100 estimated branded searches, 0% vs prior month. Share 0 points.
Moved from 4th to 5th. 90 estimated branded searches, -35.7% vs prior month. Share -5.1 points.
Held 6th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
Held 7th. 30 estimated branded searches, +50% vs prior month. Share +1 points.
Compare popularity between Resure and its closest rivals
Every comparison with Resure
6 comparisons
How has branded search demand for Resure changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Resure in New Zealand rose from 220 to 350.
- Across the 12 months ending October 2026, Resure’s share of searches among Christchurch insurance brokers in New Zealand increased from 13.2% to 17.2%.
- Across the 12 months ending October 2026, Resure’s share of searches among Christchurch insurance brokers in New Zealand peaked at 21% in July 2026 and was lowest at 8.5% in December 2025.
How did search popularity change for New Zealand Christchurch insurance brokers in October 2026?
6 changes
In October 2026, Gallagher Insurance gained share of searches among Christchurch insurance brokers in New Zealand, from 30.3% to 34.3%.
In October 2026, Resure gained share of searches among Christchurch insurance brokers in New Zealand, from 14.1% to 17.2%.
In October 2026, PSC Insurance Brokers gained share of searches among Christchurch insurance brokers in New Zealand, from 2% to 3%.
In October 2026, Rothbury Insurance Brokers lost share of searches among Christchurch insurance brokers in New Zealand, from 14.1% to 9.1%.
In October 2026, Runacres Insurance lost share of searches among Christchurch insurance brokers in New Zealand, from 22.2% to 19.2%.
In October 2026, ICIB BROKERWEB rose from 5th to 4th among Christchurch insurance brokers in New Zealand.
How are Resure’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Resure’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- resure
- resure insurance
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Is Resure your brand?
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