Brandwave

PSC Insurance Brokers vs Resure:Which is more popular in New Zealand?

In October 2026, Resure had more branded searches than PSC Insurance Brokers among Christchurch insurance brokers in New Zealand. Resure had about 170 branded searches, while PSC Insurance Brokers had 30. Resure made up 17.2% of all Christchurch insurance broker searches we track, and PSC Insurance Brokers accounted for 3%. When we asked ChatGPT and Google AI Overviews about Christchurch insurance brokers, Resure appeared in all three answers and PSC Insurance Brokers in none.

Among Christchurch insurance brokers in New Zealand in October 2026

Who do people search for more?

Resure, about 6 searches for every 1 for PSC Insurance Brokers

Resure 170 searchesPSC Insurance Brokers 30 searches

Who does AI mention more?

Resure, mentioned in every answer we collected

Resure in 3 of 3PSC Insurance Brokers in 0 of 3

Who does AI recommend more?

Resure, the only one of the two named

Resure first in 3PSC Insurance Brokers never named

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Top Christchurch insurance brokers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Resure appeared in all three answers. PSC Insurance Brokers did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gerrards Insurance Brokers1st
  2. Rothbury Insurance Brokers2nd
  3. Resure3rd
  4. Runacres Insurance4th
  5. Gallagher Insurance5th
  6. ICIB BROKERWEB–
  7. PSC Insurance Brokers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Christchurch insurance brokers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is PSC Insurance Brokers or Resure more popular in search?

This chart shows how often people search Google for PSC Insurance Brokers and Resure by name. Each line represents a brand's share of searches for all seven Christchurch insurance brokers we track, month by month, from searches in New Zealand.

PSC Insurance Brokers and Resure among Christchurch insurance brokers in New Zealand, by month

Share of searches by month for Resure, PSC Insurance Brokers. The figures are in the table below the chart.

View monthly share of searches table
MonthGallagher InsuranceRunacres InsuranceResureICIB BROKERWEBRothbury Insurance BrokersGerrards Insurance BrokersPSC Insurance Brokers
Nov 202528.3%30.2%13.2%7.5%13.2%6.6%0.94%
Dec 202523.2%35.4%8.5%8.5%13.4%8.5%2.4%
Jan 202622.2%32.3%13.1%9.1%14.1%7.1%2%
Feb 202627.6%30.5%11.4%7.6%13.3%6.7%2.9%
Mar 202627.2%23.2%12.8%7.2%13.6%13.6%2.4%
Apr 202628%27%13%9%14%7%2%
May 202625.2%25.2%14%9.3%13.1%10.3%2.8%
Jun 202622.9%28.4%16.5%7.3%15.6%8.3%0.92%
Jul 202628.6%21%21%7.6%10.5%8.6%2.9%
Aug 202625%24%17%8%14%9%3%
Sep 202630.3%22.2%14.1%10.1%14.1%7.1%2%
Oct 202634.3%19.2%17.2%10.1%9.1%7.1%3%

How has branded search for PSC Insurance Brokers and Resure changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Christchurch insurance brokers in October 2026?

2 changes

  1. In October 2026, Resure gained share of searches among Christchurch insurance brokers in New Zealand, from 14.1% to 17.2%.

  2. In October 2026, PSC Insurance Brokers gained share of searches among Christchurch insurance brokers in New Zealand, from 2% to 3%.

How are PSC Insurance Brokers’ and Resure’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using PSC Insurance Brokers’ and Resure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PSC Insurance Brokers

2 branded search terms

  • psc broking
  • psc insurance brokers

Resure

2 branded search terms

  • resure
  • resure insurance

How the Brand Demand Index is measured

Other head-to-heads among Christchurch insurance brokers

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