Brandwave

Generate KiwiSaver vs Mercer KiwiSaver:Which is more popular by branded search in New Zealand?

In August 2026, Generate KiwiSaver had more branded searches than Mercer KiwiSaver among KiwiSaver providers in New Zealand. Generate KiwiSaver was estimated to have 20.7K branded searches compared to Mercer KiwiSaver’s 3.7K, and held a 1% Share of Search versus Mercer KiwiSaver’s 0.18%.

Share of Search among KiwiSaver providers in New Zealand in August 2026Which is more popular in search, Generate KiwiSaver or Mercer KiwiSaver?
Generate KiwiSaver1%20.7K searches
vs
Mercer KiwiSaver0.18%3.7K searches
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Which is more popular in search, Generate KiwiSaver or Mercer KiwiSaver?

Compare KiwiSaver scheme providers and the fund managers behind them, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Generate KiwiSaver and Mercer KiwiSaver among KiwiSaver providers in New Zealand, by month

Share of Search by month for Generate KiwiSaver, Mercer KiwiSaver. The figures are in the table below the chart.

View monthly share of search table
MonthANZASBWestpacBNZFisher FundsMilfordKernelSimplicityGenerate KiwiSaverSuperLifeBoosterAMPMercer KiwiSaverJuno KiwiSaver
Oct 202544.1%21.2%19.3%6.6%3%1.9%0.84%1%0.84%0.59%0.25%0.19%0.15%0.04%
Nov 202539.8%23.1%21%7.2%3.3%1.7%0.76%1.1%0.91%0.51%0.27%0.2%0.16%0.03%
Dec 202540.5%23.5%21.4%7.1%2.7%1.3%0.74%0.87%0.76%0.43%0.22%0.17%0.14%0.03%
Jan 202639.6%23.2%21.1%7.1%3.3%1.6%0.94%1.1%0.93%0.51%0.27%0.21%0.16%0.03%
Feb 202636.9%26.1%19.6%7.9%3.7%1.6%0.85%1.2%0.86%0.47%0.31%0.2%0.19%0.03%
Mar 202639%23.2%20.7%8.3%3.2%1.4%0.85%1%1.1%0.48%0.33%0.24%0.16%0.04%
Apr 202639.7%23.3%21.2%7%3.3%1.4%0.98%1.1%0.91%0.49%0.27%0.2%0.17%0.03%
May 202639.4%22.9%20.9%7%3.3%1.7%1.4%1.1%1.1%0.5%0.33%0.25%0.2%0.03%
Jun 202639.6%23%20.8%6.9%3.3%1.6%1.4%1%1.1%0.51%0.33%0.24%0.2%0.02%
Jul 202637.3%26%19.5%7.8%3%1.6%1.5%1.1%1%0.48%0.31%0.23%0.19%0.02%
Aug 202635.6%24.9%22.7%7.4%2.9%1.6%1.5%1%1%0.54%0.3%0.22%0.18%0.03%
Sep 2026——————————————

How has the Generate KiwiSaver and Mercer KiwiSaver comparison changed over the last 12 months?

How did search popularity change for New Zealand KiwiSaver providers in August 2026?

Neither Generate KiwiSaver nor Mercer KiwiSaver moved beyond provider rounding among KiwiSaver providers in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Generate KiwiSaver’s and Mercer KiwiSaver’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Generate KiwiSaver

16 branded search terms

  • generate fund
  • generate funds
  • generate investments
  • generate kiwi
  • generate kiwisaver
  • generate kiwisaver funds
  • generate kiwisaver nz
  • generate kiwisaver scheme
  • generate managed funds
  • generate nz
  • generate thematic fund
  • generate wealth
  • generate wealth nz
  • kiwi generate
  • kiwisaver generate
  • www generate kiwisaver

Mercer KiwiSaver

4 branded search terms

  • kiwisaver mercer
  • mercer kiwisaver
  • mercer kiwisaver nz
  • mercer kiwisaver scheme

How the Brand Demand Index is measured

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