Brandwave

Fresh 'n Fruity vs Puhoi Valley:Which is more popular by branded search in New Zealand?

In August 2026, Puhoi Valley had more branded searches than Fresh 'n Fruity among yoghurt brands in New Zealand. Puhoi Valley was estimated to have 2.5K branded searches compared to Fresh 'n Fruity’s 1K, and held a 13.7% Share of Search versus Fresh 'n Fruity’s 5.5%.

Share of Search among yoghurt brands in New Zealand in August 2026Which is more popular in search, Fresh 'n Fruity or Puhoi Valley?
Fresh 'n Fruity5.5%1K searches
vs
Puhoi Valley13.7%2.5K searches

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Which is more popular in search, Fresh 'n Fruity or Puhoi Valley?

Compare the yoghurt brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Fresh 'n Fruity and Puhoi Valley among yoghurt brands in New Zealand, by month

Share of Search by month for Puhoi Valley, Fresh 'n Fruity. The figures are in the table below the chart.

View monthly share of search table
MonthChobaniPuhoi ValleyYoplaitThe CollectiveFresh 'n Fruity
Oct 202560.9%17%10.7%6.4%5%
Nov 202558.6%16.2%12.3%6.8%6%
Dec 202554.1%19.9%12.4%7.3%6.3%
Jan 202657.4%17%11.5%8.6%5.5%
Feb 202661.3%13.7%11.9%7.3%5.8%
Mar 202660%14.8%12.3%6.2%6.7%
Apr 202659.7%14.6%11.6%7.4%6.8%
May 202662.4%14.4%10.2%7.3%5.6%
Jun 202667.6%11.5%9.7%6%5.1%
Jul 202667.7%10.9%9%7.2%5.3%
Aug 202664.3%13.7%8.8%7.7%5.5%
Sep 2026—————

How has the Fresh 'n Fruity and Puhoi Valley comparison changed over the last 12 months?

How did search popularity change for New Zealand yoghurt brands in August 2026?

  1. In August 2026, Puhoi Valley gained estimated Share of Search among yoghurt brands in New Zealand, from 10.9% to 13.7%.

  2. Estimated monthly branded searches for Fresh 'n Fruity in New Zealand rose 60.3% over 11 measured months, from 630 to 1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Fresh 'n Fruity’s and Puhoi Valley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fresh 'n Fruity

7 branded search terms

  • fresh n fruity
  • fresh n fruity greek yoghurt
  • fresh n fruity near me
  • fresh n fruity nz
  • fresh n fruity yoghurt
  • fresh n fruity yogurt
  • freshnfruity

Puhoi Valley

9 branded search terms

  • puhoi valley
  • puhoi valley chocolate milk
  • puhoi valley greek yoghurt
  • puhoi valley milk
  • puhoi valley near me
  • puhoi valley yoghurt
  • puhoi valley yogurt
  • puhoivalley
  • puhoivalley co nz

How the Brand Demand Index is measured

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