Brandwave

Frenelle Jewellery vs Thomas Sabo:Which is more popular?

In September 2026, Thomas Sabo had more branded searches than Frenelle Jewellery among jewellery charm brands in New Zealand. Thomas Sabo had about 280 branded searches, while Frenelle Jewellery had 50. Thomas Sabo made up 0.83% of all jewellery charm brand searches we track, and Frenelle Jewellery accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about jewellery charm brands, Frenelle Jewellery appeared in three of the five answers and Thomas Sabo in one. Frenelle Jewellery was mentioned before Thomas Sabo in three out of four answers that named either.

Among jewellery charm brands in New Zealand in September 2026

Who do people search for more?

Thomas Sabo, about 6 searches for every 1 for Frenelle Jewellery

Thomas Sabo 280 searchesFrenelle Jewellery 50 searches

Who does AI mention more?

Frenelle Jewellery, mentioned in 3 of 5 answers, Thomas Sabo in 1

Frenelle Jewellery in 3 of 5Thomas Sabo in 1 of 5

Who does AI recommend more?

Frenelle Jewellery, named ahead of Thomas Sabo in 3 of 4 answers

Frenelle Jewellery first in 3Thomas Sabo first in 1

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Top jewellery charm brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Frenelle Jewellery was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Thomas Sabo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Frenelle Jewellery was listed before Thomas Sabo in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pandora1st
  2. Evolve Inspired Jewellery2nd
  3. Lullaboo3rd
  4. Frenelle Jewellery4th
  5. Thomas Sabo5th
  6. Swarovski–
  7. Tiffany & Co.–
  8. Meadowlark–
  9. Mejuri–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pandora5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Evolve Inspired Jewellery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lullaboo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Frenelle Jewellery3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thomas Sabo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swarovski0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tiffany & Co.0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meadowlark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mejuri0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jewellery charm brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Frenelle Jewellery or Thomas Sabo more popular in search?

This chart shows how often people search Google for Frenelle Jewellery and Thomas Sabo by name. Each line represents a brand's share of searches for all nine jewellery charm brands we track, month by month, from searches in New Zealand.

Frenelle Jewellery and Thomas Sabo among jewellery charm brands in New Zealand, by month

Share of searches by month for Thomas Sabo, Frenelle Jewellery. The figures are in the table below the chart.

View monthly share of searches table
MonthPandoraSwarovskiTiffany & Co.MeadowlarkEvolve Inspired JewelleryMejuriThomas SaboLullabooFrenelle Jewellery
Oct 202535.8%30.8%25.8%1.4%2.9%2%0.88%0.31%0.11%
Nov 202535.4%36.6%20.8%1.3%2.9%2%0.73%0.26%0.09%
Dec 202540.4%34.1%19.4%1.3%2.7%1.2%0.63%0.37%0.07%
Jan 202630.8%33.4%28.2%1.8%3%1.7%0.76%0.23%0.1%
Feb 202632.8%31.9%26.9%2.1%3.3%1.7%0.88%0.27%0.15%
Mar 202626.4%39%26.4%2.5%2.9%1.6%0.66%0.26%0.14%
Apr 202631%33%27.4%2.2%3.1%2%0.81%0.33%0.15%
May 202633.1%34.9%23.9%2.3%2.7%1.9%0.73%0.29%0.13%
Jun 202632.8%32%27%2.6%2.5%1.9%0.82%0.26%0.15%
Jul 202632.6%32.3%26.5%2.6%2.4%2.1%0.9%0.49%0.15%
Aug 202633.5%29%29.2%2.6%2.2%1.9%1%0.45%0.08%
Sep 202633.3%32.1%26.7%3%2%1.6%0.83%0.33%0.15%

How has the Frenelle Jewellery and Thomas Sabo comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand jewellery charm brands in September 2026?

1 change

  1. Estimated monthly branded searches for Frenelle Jewellery in New Zealand rose 25% over 12 measured months, from 40 to 50 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Frenelle Jewellery’s and Thomas Sabo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frenelle Jewellery

1 branded search term

  • frenelle

Thomas Sabo

3 branded search terms

  • thomas sabo
  • thomas sabo jewellery
  • thomassabo

How the Brand Demand Index is measured

Other head-to-heads among jewellery charm brands

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