Brandwave

Foxit vs PDF Expert:Which is more popular in New Zealand?

In October 2026, Foxit had more branded searches than PDF Expert among PDF editors in New Zealand. Foxit had about 1,590 branded searches, while PDF Expert had 90. Foxit made up 4% of all PDF editor searches we track, and PDF Expert accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about PDF editors, Foxit appeared in all five answers and PDF Expert in three. Foxit was mentioned before PDF Expert in every answer.

Among PDF editors in New Zealand in October 2026

Who do people search for more?

Foxit, about 18 searches for every 1 for PDF Expert

Foxit 1.6K searchesPDF Expert 90 searches

Who does AI mention more?

Foxit, mentioned in every answer we collected

Foxit in 5 of 5PDF Expert in 3 of 5

Who does AI recommend more?

Foxit, named ahead of PDF Expert in every answer

Foxit first in 5PDF Expert never first

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Top PDF editors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Foxit appeared in all five answers. PDF Expert was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Foxit was listed before PDF Expert in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Acrobat1st
  2. PDFgear2nd
  3. Foxit3rd
  4. PDF-XChange Editor4th
  5. PDF Expert5th
  6. Smallpdf6th
  7. iLovePDF–
  8. Sejda–
  9. PDFescape–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Acrobat5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Foxit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PDFgear5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PDF Expert3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smallpdf2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PDF-XChange Editor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iLovePDF0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sejda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PDFescape0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about PDF editors

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Foxit or PDF Expert more popular in search?

This chart shows how often people search Google for Foxit and PDF Expert by name. Each line represents a brand's share of searches for all nine PDF editors we track, month by month, from searches in New Zealand.

Foxit and PDF Expert among PDF editors in New Zealand, by month

Share of searches by month for Foxit, PDF Expert. The figures are in the table below the chart.

View monthly share of searches table
MonthiLovePDFAdobe AcrobatSejdaSmallpdfFoxitPDFgearPDF-XChange EditorPDFescapePDF Expert
Nov 202547%27.9%7.2%7.5%5.3%2.2%1.2%1.3%0.36%
Dec 202548.8%26%7.4%7.8%4.7%2.3%1%1.6%0.29%
Jan 202648.5%27.2%6.3%7.7%5%2.3%1.3%1.3%0.37%
Feb 202644.6%30.8%7%7.4%4.9%2.4%1.2%1.5%0.34%
Mar 202646.7%28.8%6.9%7.5%4.5%2.7%1.2%1.3%0.43%
Apr 202650.6%26.9%6.2%8.1%3.6%2.2%1.1%1.1%0.31%
May 202649.7%27.3%7.9%6.4%4.4%1.9%1%1.1%0.24%
Jun 202646.7%29.8%7.9%7.2%4.5%1.7%1.2%0.8%0.22%
Jul 202644.4%31.7%9.7%6%4.1%1.9%1.1%0.8%0.21%
Aug 202647.2%27.8%10.2%6.3%4.2%2.1%1%0.88%0.23%
Sep 202653.1%24.4%6.9%7%4.3%2.1%1.1%0.8%0.26%
Oct 202656.8%21.6%6.9%6.1%4%2.2%1.5%0.82%0.22%

How has branded search for Foxit and PDF Expert changed in New Zealand over the last 12 months?

3 findings
  • Foxit was ahead of PDF Expert in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Foxit’s share of searches among PDF editors in New Zealand moved from 5.3% to 4%, and its estimated monthly branded searches moved from 2.1K to 1.6K.
  • Across the 12 months ending October 2026, PDF Expert’s share of searches among PDF editors in New Zealand moved from 0.36% to 0.22%, and its estimated monthly branded searches moved from 140 to 90.

How did search popularity change for New Zealand PDF editors in October 2026?

2 changes
  1. Estimated monthly branded searches for PDF Expert in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in October 2026.

  2. Estimated monthly branded searches for Foxit in New Zealand fell 23.6% over 12 measured months, from 2.1K to 1.6K in October 2026.

How are Foxit’s and PDF Expert’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Foxit’s and PDF Expert’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Foxit

5 branded search terms

  • foxit
  • foxit pdf
  • foxit pdf editor
  • foxit pdf reader
  • foxit reader

PDF Expert

1 branded search term

  • pdf expert

How the Brand Demand Index is measured

Other head-to-heads among PDF editors

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