Brandwave

Foundation Coffee vs Ignite Coffee:Which is more popular in New Zealand?

In October 2026, Foundation Coffee had more branded searches than Ignite Coffee among workplace coffee suppliers in New Zealand. Foundation Coffee had about 520 branded searches, while Ignite Coffee had 140. Foundation Coffee made up 24.8% of all workplace coffee supplier searches we track, and Ignite Coffee accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about workplace coffee suppliers, Foundation Coffee and Ignite Coffee each appeared in one of the five answers. Foundation Coffee and Ignite Coffee were each mentioned first in one of the two answers that named either.

Among workplace coffee suppliers in New Zealand in October 2026

Who do people search for more?

Foundation Coffee, about 4 searches for every 1 for Ignite Coffee

Foundation Coffee 520 searchesIgnite Coffee 140 searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Foundation Coffee in 1 of 5Ignite Coffee in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Foundation Coffee first in 1Ignite Coffee first in 1

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Top workplace coffee suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Foundation Coffee was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ignite Coffee was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Foundation Coffee and Ignite Coffee were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coffee Suppliers1st
  2. The New Zealand Coffee Co2nd
  3. Essential Coffee3rd
  4. Segafredo Zanetti4th
  5. Ignite Coffee5th
  6. Coffee4Business6th
  7. Cascade Coffee Co.7th
  8. Foundation Coffee8th
  9. Coffee Biz–
  10. 7 Grams Coffee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The New Zealand Coffee Co4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coffee Suppliers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Essential Coffee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cascade Coffee Co.3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Segafredo Zanetti2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coffee4Business2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Foundation Coffee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ignite Coffee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coffee Biz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 7 Grams Coffee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about workplace coffee suppliers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Foundation Coffee or Ignite Coffee more popular in search?

This chart shows how often people search Google for Foundation Coffee and Ignite Coffee by name. Each line represents a brand's share of searches for all ten workplace coffee suppliers we track, month by month, from searches in New Zealand.

Foundation Coffee and Ignite Coffee among workplace coffee suppliers in New Zealand, by month

Share of searches by month for Foundation Coffee, Ignite Coffee. The figures are in the table below the chart.

View monthly share of searches table
MonthThe New Zealand Coffee CoFoundation CoffeeCoffee SuppliersSegafredo ZanettiCoffee BizIgnite CoffeeEssential CoffeeCoffee4Business7 Grams CoffeeCascade Coffee Co.
Nov 202528%24.8%12.4%16%8.4%4.4%4.4%0.8%0.4%0.4%
Dec 202527.8%24.9%12.9%16.2%7.1%2.9%5.8%1.2%0.41%0.83%
Jan 202626.4%27.9%10.9%17%7.9%3.8%4.2%1.1%0.38%0.38%
Feb 202622.7%29.1%15.9%14.7%8.4%3.6%3.6%1.2%0.4%0.4%
Mar 202625.6%26.7%15.8%12.8%9.5%3.3%4%1.1%0.73%0.37%
Apr 202618.6%30%15%19.4%8.3%4.7%2.8%0.79%0.4%0%
May 202620.9%34.7%14.5%14.8%7.1%3.7%3%0.67%0.34%0.34%
Jun 202621.9%32.5%15.2%13.1%7.4%3.9%3.9%1.4%0.35%0.35%
Jul 202620.9%27.5%13.9%17.9%7.7%5.5%4%1.5%0.37%0.73%
Aug 202625.4%25%13.7%14.5%8.5%4.8%5.6%1.6%0.4%0.4%
Sep 202626.2%23.1%12.7%14.9%9.5%6.8%4.1%1.8%0.45%0.45%
Oct 202625.2%24.8%13.8%12.4%10%6.7%4.3%1.4%0.95%0.48%

How has branded search for Foundation Coffee and Ignite Coffee changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand workplace coffee suppliers in October 2026?

2 changes

  1. In October 2026, Foundation Coffee gained share of searches among workplace coffee suppliers in New Zealand, from 23.1% to 24.8%.

  2. Estimated monthly branded searches for Ignite Coffee in New Zealand rose 27.3% over 12 measured months, from 110 to 140 in October 2026.

How are Foundation Coffee’s and Ignite Coffee’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Foundation Coffee’s and Ignite Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Foundation Coffee

7 branded search terms

  • foundation coffee
  • foundation coffee beans
  • foundation coffee company
  • foundation coffee roaster
  • foundation coffee roasters
  • foundationcoffee
  • the foundation coffee

Ignite Coffee

4 branded search terms

  • espresso direct
  • ignite coffee
  • ignite coffee co
  • ignite coffee roasters

How the Brand Demand Index is measured

Other head-to-heads among workplace coffee suppliers

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