Brandwave

Fosters Ship Chandlery vs Lusty & Blundell:Which is more popular?

In September 2026, Lusty & Blundell had more branded searches than Fosters Ship Chandlery among marine chandlery retailers in New Zealand. Lusty & Blundell had about 1,300 branded searches, while Fosters Ship Chandlery had 380. Lusty & Blundell made up 1.5% of all marine chandlery retailer searches we track, and Fosters Ship Chandlery accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about marine chandlery retailers, Fosters Ship Chandlery appeared in all three answers and Lusty & Blundell in two. Fosters Ship Chandlery was mentioned before Lusty & Blundell in every answer.

Among marine chandlery retailers in New Zealand in September 2026

Who do people search for more?

Lusty & Blundell, about 3 searches for every 1 for Fosters Ship Chandlery

Lusty & Blundell 1.3K searchesFosters Ship Chandlery 380 searches

Who does AI mention more?

Fosters Ship Chandlery, mentioned in every answer we collected

Fosters Ship Chandlery in 3 of 3Lusty & Blundell in 2 of 3

Who does AI recommend more?

Fosters Ship Chandlery, named ahead of Lusty & Blundell in every answer

Fosters Ship Chandlery first in 3Lusty & Blundell never first

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Top marine chandlery retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Fosters Ship Chandlery appeared in all three answers. Lusty & Blundell was mentioned in two out of three: in two of the three ChatGPT answers. Fosters Ship Chandlery was listed before Lusty & Blundell in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Burnsco1st
  2. Smart Marine2nd
  3. Fosters Ship Chandlery3rd
  4. Marine Deals4th
  5. Lusty & Blundell5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about marine chandlery retailers

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Fosters Ship Chandlery or Lusty & Blundell more popular in search?

This chart shows how often people search Google for Fosters Ship Chandlery and Lusty & Blundell by name. Each line represents a brand's share of searches for all five marine chandlery retailers we track, month by month, from searches in New Zealand.

Fosters Ship Chandlery and Lusty & Blundell among marine chandlery retailers in New Zealand, by month

Share of searches by month for Lusty & Blundell, Fosters Ship Chandlery. The figures are in the table below the chart.

View monthly share of searches table
MonthMarine DealsBurnscoSmart MarineLusty & BlundellFosters Ship Chandlery
Oct 202553.2%33.9%10.7%1.7%0.57%
Nov 202553.3%33.8%10.7%1.7%0.46%
Dec 202549.1%37.5%12%1%0.37%
Jan 202653.8%33.6%10.8%1.4%0.4%
Feb 202653.5%33.4%10.7%1.7%0.6%
Mar 202654.5%34.2%9%1.7%0.58%
Apr 202653.3%33.8%10.7%1.7%0.56%
May 202657.9%30%9.5%1.8%0.7%
Jun 202661.1%26.2%10%1.9%0.69%
Jul 202653.2%33.6%10.6%2.1%0.51%
Aug 202653.9%34.6%8.9%2.1%0.52%
Sep 202648%42.2%7.9%1.5%0.45%

How has the Fosters Ship Chandlery and Lusty & Blundell comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand marine chandlery retailers in September 2026?

2 changes

  1. In September 2026, Lusty & Blundell lost share of searches among marine chandlery retailers in New Zealand, from 2.1% to 1.5%.

  2. Estimated monthly branded searches for Fosters Ship Chandlery in New Zealand fell 28.3% over 12 measured months, from 530 to 380 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Fosters Ship Chandlery’s and Lusty & Blundell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fosters Ship Chandlery

2 branded search terms

  • fosters chandlery
  • fosters ship chandlery

Lusty & Blundell

3 branded search terms

  • lusty & blundell
  • lusty and blundell
  • lusty blundell

How the Brand Demand Index is measured

Other head-to-heads among marine chandlery retailers

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