Focus Genetics vs GenomNZ:Which is more popular in New Zealand?
In October 2026, Focus Genetics had more branded searches than GenomNZ among livestock genetics providers in New Zealand. Focus Genetics had about 90 branded searches, while GenomNZ had 50. Focus Genetics made up 7.1% of all livestock genetics provider searches we track, and GenomNZ accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about livestock genetics providers, Focus Genetics and GenomNZ each appeared in two of the five answers. Focus Genetics was mentioned before GenomNZ in every answer that named either.
Who do people search for more?
Focus Genetics, about 80% more searches than GenomNZ
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Focus Genetics, named ahead of GenomNZ in 2 of 2 answers
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Top livestock genetics providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Focus Genetics and GenomNZ were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Focus Genetics was listed before GenomNZ in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
LIC4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Semex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CRV3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Focus Genetics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GenomNZ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about livestock genetics providers
5 answers
Asked ChatGPT
“Which livestock genetics provider should I hire in New Zealand?”
Asked ChatGPT
“What are the best livestock genetics providers in New Zealand?”
Asked ChatGPT
“What's the best livestock genetics provider in New Zealand for dairy herd genetics?”
Searched Google, AI Overview
“livestock genetics nz”
Searched Google, AI Overview
“best cattle genetics”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Focus Genetics or GenomNZ more popular in search?
This chart shows how often people search Google for Focus Genetics and GenomNZ by name. Each line represents a brand's share of searches for all six livestock genetics providers we track, month by month, from searches in New Zealand.
Share of searches by month for Focus Genetics, GenomNZ. The figures are in the table below the chart.
View monthly share of searches table
| Month | LIC | Samen | Semex | Focus Genetics | CRV | GenomNZ |
|---|---|---|---|---|---|---|
| Nov 2025 | 45.5% | 30.9% | 9.8% | 7.3% | 3.3% | 3.3% |
| Dec 2025 | 51.8% | 25.3% | 10.8% | 6% | 2.4% | 3.6% |
| Jan 2026 | 47.2% | 28.1% | 11.2% | 7.9% | 2.2% | 3.4% |
| Feb 2026 | 33.3% | 42.4% | 12.1% | 5.3% | 3% | 3.8% |
| Mar 2026 | 40% | 36.3% | 11.1% | 5.2% | 2.2% | 5.2% |
| Apr 2026 | 45.7% | 30.2% | 10.3% | 9.5% | 1.7% | 2.6% |
| May 2026 | 42.7% | 28.2% | 8.9% | 8.9% | 2.4% | 8.9% |
| Jun 2026 | 48.9% | 26.7% | 9.9% | 6.9% | 2.3% | 5.3% |
| Jul 2026 | 50.5% | 22.5% | 11.7% | 9.9% | 2.7% | 2.7% |
| Aug 2026 | 54.7% | 21.7% | 9.4% | 6.6% | 2.8% | 4.7% |
| Sep 2026 | 52.3% | 23.8% | 10% | 6.9% | 1.5% | 5.4% |
| Oct 2026 | 47.2% | 27.6% | 10.2% | 7.1% | 3.9% | 3.9% |
How has branded search for Focus Genetics and GenomNZ changed in New Zealand over the last 12 months?
3 findings
- Focus Genetics was ahead of GenomNZ in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Focus Genetics’ share of searches among livestock genetics providers in New Zealand moved from 7.3% to 7.1%, and its estimated monthly branded searches held steady at 90.
- Across the 12 months ending October 2026, GenomNZ’s share of searches among livestock genetics providers in New Zealand moved from 3.3% to 3.9%, and its estimated monthly branded searches moved from 40 to 50.
How did search popularity change for New Zealand livestock genetics providers in October 2026?
2 changes
In October 2026, CRV overtook GenomNZ to rank 5th among livestock genetics providers in New Zealand, with 3.9% of the searches.
In October 2026, GenomNZ lost share of searches among livestock genetics providers in New Zealand, from 5.4% to 3.9%.
How are Focus Genetics’ and GenomNZ’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Focus Genetics’ and GenomNZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Focus Genetics
1 branded search term
- focus genetics
GenomNZ
1 branded search term
- genomnz
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