Florsheim vs R.M.Williams:Which is more popular?
In September 2026, R.M.Williams had more branded searches than Florsheim among dress boots brands in New Zealand. R.M.Williams had about 9,900 branded searches, while Florsheim had 880. R.M.Williams made up 17% of all dress boots brand searches we track, and Florsheim accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about dress boots brands, Florsheim and R.M.Williams each appeared in four of the five answers. R.M.Williams was mentioned before Florsheim in every answer.
Who do people search for more?
R.M.Williams, about 11 searches for every 1 for Florsheim
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
R.M.Williams, named ahead of Florsheim in every answer
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Top dress boots brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Florsheim and R.M.Williams were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. R.M.Williams was listed before Florsheim in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- R.M.Williams4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Merchant 19484 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Florsheim4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Blundstone3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
UGG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Timberland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dress boots brands
5 answers
Asked ChatGPT
“Which dress boots brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dress boots brands in New Zealand?”
Asked ChatGPT
“What's the best dress boots brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“boots for work”
Searched Google, AI Overview
“dress boots nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Florsheim or R.M.Williams more popular in search?
This chart shows how often people search Google for Florsheim and R.M.Williams by name. Each line represents a brand's share of searches for all six dress boots brands we track, month by month, from searches in New Zealand.
Share of searches by month for R.M.Williams, Florsheim. The figures are in the table below the chart.
View monthly share of searches table
| Month | UGG | R.M.Williams | Timberland | Blundstone | Merchant 1948 | Florsheim |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.4% | 21.2% | 15% | 6.8% | 5.5% | 1% |
| Nov 2025 | 53% | 22.9% | 13.2% | 5% | 4.9% | 0.91% |
| Dec 2025 | 58% | 20.8% | 12.4% | 4.2% | 3.8% | 0.68% |
| Jan 2026 | 56.4% | 16.4% | 14.4% | 6.4% | 5.4% | 0.98% |
| Feb 2026 | 54% | 18.8% | 13.6% | 7.4% | 5.1% | 1.1% |
| Mar 2026 | 56.6% | 15.4% | 13.5% | 7.4% | 5.1% | 2% |
| Apr 2026 | 59.3% | 15.6% | 13.6% | 6.4% | 4.2% | 0.93% |
| May 2026 | 63.7% | 13.9% | 12.1% | 5.7% | 3.8% | 0.83% |
| Jun 2026 | 60.7% | 16% | 11.5% | 6.6% | 4.2% | 0.95% |
| Jul 2026 | 59.2% | 15.5% | 13.6% | 6.9% | 4.1% | 0.75% |
| Aug 2026 | 57.1% | 15.6% | 14.1% | 7.2% | 5% | 0.93% |
| Sep 2026 | 50.7% | 17% | 15.5% | 8.6% | 6.7% | 1.5% |
How has the Florsheim and R.M.Williams comparison changed over the last 12 months?
3 findings
- R.M.Williams was ahead of Florsheim in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Florsheim’s share of searches among dress boots brands in New Zealand moved from 1% to 1.5%, and its estimated monthly branded searches moved from 590 to 880.
- Across the 12 months ending September 2026, R.M.Williams’ share of searches among dress boots brands in New Zealand moved from 21.2% to 17%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for New Zealand dress boots brands in September 2026?
2 changes
In September 2026, R.M.Williams gained share of searches among dress boots brands in New Zealand, from 15.6% to 17%.
In September 2026, Florsheim gained share of searches among dress boots brands in New Zealand, from 0.93% to 1.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Florsheim’s and R.M.Williams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Florsheim
1 branded search term
- florsheim
R.M.Williams
1 branded search term
- rm williams
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