Brandwave

Flexovit vs Norton Abrasives:Which is more popular?

In September 2026, Flexovit had more branded searches than Norton Abrasives among grinder blades brands in New Zealand. Flexovit had about 30 branded searches, while Norton Abrasives had 20. Flexovit made up 0.17% of all grinder blades brand searches we track, and Norton Abrasives accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about grinder blades brands, Flexovit and Norton Abrasives each appeared in three of the five answers. Flexovit was mentioned before Norton Abrasives in two out of three answers.

Among grinder blades brands in New Zealand in September 2026

Who do people search for more?

Flexovit, about 50% more searches than Norton Abrasives

Flexovit 30 searchesNorton Abrasives 20 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Flexovit in 3 of 5Norton Abrasives in 3 of 5

Who does AI recommend more?

Flexovit, named ahead of Norton Abrasives in 2 of 3 answers

Flexovit first in 2Norton Abrasives first in 1

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Top grinder blades brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Flexovit was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Norton Abrasives was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Flexovit was listed before Norton Abrasives in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Makita2nd
  3. Flexovit3rd
  4. Norton Abrasives3rd
  5. Milwaukee5th
  6. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flexovit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Norton Abrasives3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about grinder blades brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Flexovit or Norton Abrasives more popular in search?

This chart shows how often people search Google for Flexovit and Norton Abrasives by name. Each line represents a brand's share of searches for all six grinder blades brands we track, month by month, from searches in New Zealand.

Flexovit and Norton Abrasives among grinder blades brands in New Zealand, by month

Share of searches by month for Flexovit, Norton Abrasives. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltMilwaukeeFlexovitNorton AbrasivesBosch
Oct 202551.9%32.6%15%0.27%0.14%0.07%
Nov 202545.8%39%14.8%0.18%0.18%0.06%
Dec 202552.4%32.5%14.7%0.14%0.21%0.07%
Jan 202653.9%33%12.8%0.14%0.14%0.07%
Feb 202651.9%32.7%14.9%0.14%0.21%0.07%
Mar 202651.3%32.9%15.5%0.14%0.21%0%
Apr 202652.6%32.2%14.8%0.14%0.14%0.07%
May 202650.1%31.7%17.8%0.26%0.13%0%
Jun 202646.9%35.6%17.2%0.12%0.12%0.06%
Jul 202649.7%32.6%17.2%0.2%0.27%0%
Aug 202644.7%32.8%22.1%0.06%0.24%0.06%
Sep 202651.4%31.5%16.7%0.17%0.11%0.06%

How has the Flexovit and Norton Abrasives comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Norton Abrasives took it in December 2025, Flexovit took it in May 2026, Norton Abrasives took it in July 2026, Flexovit took it in September 2026.
  • Across the 12 months ending September 2026, Flexovit’s share of searches among grinder blades brands in New Zealand moved from 0.27% to 0.17%, and its estimated monthly branded searches moved from 40 to 30.
  • Across the 12 months ending September 2026, Norton Abrasives’ share of searches among grinder blades brands in New Zealand moved from 0.14% to 0.11%, and its estimated monthly branded searches held steady at 20.

How did search popularity change for New Zealand grinder blades brands in September 2026?

2 changes

  1. In September 2026, Flexovit rose from 6th to 4th among grinder blades brands in New Zealand.

  2. In September 2026, Norton Abrasives fell from 4th to 5th among grinder blades brands in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Flexovit’s and Norton Abrasives’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Flexovit

1 branded search term

  • flexovit

Norton Abrasives

2 branded search terms

  • norton abrasives
  • norton grinding disc

How the Brand Demand Index is measured

Other head-to-heads among grinder blades brands

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