Brandwave

DeWalt vs Makita:Which is more popular?

In September 2026, Makita had more branded searches than DeWalt among grinder blades brands in New Zealand. Makita had about 9,100 branded searches, while DeWalt had 5,580. Makita made up 51.4% of all grinder blades brand searches we track, and DeWalt accounted for 31.5%. When we asked ChatGPT and Google AI Overviews about grinder blades brands, Makita appeared in four of the five answers and DeWalt in none.

Among grinder blades brands in New Zealand in September 2026

Who do people search for more?

Makita, about 63% more searches than DeWalt

Makita 9.1K searchesDeWalt 5.6K searches

Who does AI mention more?

Makita, mentioned in 4 of 5 answers, DeWalt in 0

Makita in 4 of 5DeWalt in 0 of 5

Who does AI recommend more?

Makita, the only one of the two named

Makita first in 3DeWalt never named

Follow DeWalt vs Makita and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top grinder blades brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. DeWalt did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Makita2nd
  3. Flexovit3rd
  4. Norton Abrasives3rd
  5. Milwaukee5th
  6. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flexovit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Norton Abrasives3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about grinder blades brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is DeWalt or Makita more popular in search?

This chart shows how often people search Google for DeWalt and Makita by name. Each line represents a brand's share of searches for all six grinder blades brands we track, month by month, from searches in New Zealand.

DeWalt and Makita among grinder blades brands in New Zealand, by month

Share of searches by month for Makita, DeWalt. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltMilwaukeeFlexovitNorton AbrasivesBosch
Oct 202551.9%32.6%15%0.27%0.14%0.07%
Nov 202545.8%39%14.8%0.18%0.18%0.06%
Dec 202552.4%32.5%14.7%0.14%0.21%0.07%
Jan 202653.9%33%12.8%0.14%0.14%0.07%
Feb 202651.9%32.7%14.9%0.14%0.21%0.07%
Mar 202651.3%32.9%15.5%0.14%0.21%0%
Apr 202652.6%32.2%14.8%0.14%0.14%0.07%
May 202650.1%31.7%17.8%0.26%0.13%0%
Jun 202646.9%35.6%17.2%0.12%0.12%0.06%
Jul 202649.7%32.6%17.2%0.2%0.27%0%
Aug 202644.7%32.8%22.1%0.06%0.24%0.06%
Sep 202651.4%31.5%16.7%0.17%0.11%0.06%

How has the DeWalt and Makita comparison changed over the last 12 months?

3 findings
  • Makita was ahead of DeWalt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among grinder blades brands in New Zealand moved from 32.6% to 31.5%, and its estimated monthly branded searches moved from 4.8K to 5.6K.
  • Across the 12 months ending September 2026, Makita’s share of searches among grinder blades brands in New Zealand moved from 51.9% to 51.4%, and its estimated monthly branded searches moved from 7.6K to 9.1K.

How did search popularity change for New Zealand grinder blades brands in September 2026?

2 changes
  1. In September 2026, Makita gained share of searches among grinder blades brands in New Zealand, from 44.7% to 51.4%.

  2. In September 2026, DeWalt lost share of searches among grinder blades brands in New Zealand, from 32.8% to 31.5%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

3 branded search terms

  • dewalt
  • dewalt grinder
  • dewalt redemption

Makita

2 branded search terms

  • makita
  • makita tool

How the Brand Demand Index is measured

Other head-to-heads among grinder blades brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.