Brandwave

Makita vs Milwaukee:Which is more popular?

In September 2026, Makita had more branded searches than Milwaukee among grinder blades brands in New Zealand. Makita had about 9,100 branded searches, while Milwaukee had 2,950. Makita made up 51.4% of all grinder blades brand searches we track, and Milwaukee accounted for 16.7%. When we asked ChatGPT and Google AI Overviews about grinder blades brands, Makita appeared in four of the five answers and Milwaukee in one. Makita was mentioned before Milwaukee in every answer.

Among grinder blades brands in New Zealand in September 2026

Who do people search for more?

Makita, about 3 searches for every 1 for Milwaukee

Makita 9.1K searchesMilwaukee 3K searches

Who does AI mention more?

Makita, mentioned in 4 of 5 answers, Milwaukee in 1

Makita in 4 of 5Milwaukee in 1 of 5

Who does AI recommend more?

Makita, named ahead of Milwaukee in every answer

Makita first in 3Milwaukee never first

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Top grinder blades brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Milwaukee was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Makita was listed before Milwaukee in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Makita2nd
  3. Flexovit3rd
  4. Norton Abrasives3rd
  5. Milwaukee5th
  6. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flexovit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Norton Abrasives3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about grinder blades brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Makita or Milwaukee more popular in search?

This chart shows how often people search Google for Makita and Milwaukee by name. Each line represents a brand's share of searches for all six grinder blades brands we track, month by month, from searches in New Zealand.

Makita and Milwaukee among grinder blades brands in New Zealand, by month

Share of searches by month for Makita, Milwaukee. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltMilwaukeeFlexovitNorton AbrasivesBosch
Oct 202551.9%32.6%15%0.27%0.14%0.07%
Nov 202545.8%39%14.8%0.18%0.18%0.06%
Dec 202552.4%32.5%14.7%0.14%0.21%0.07%
Jan 202653.9%33%12.8%0.14%0.14%0.07%
Feb 202651.9%32.7%14.9%0.14%0.21%0.07%
Mar 202651.3%32.9%15.5%0.14%0.21%0%
Apr 202652.6%32.2%14.8%0.14%0.14%0.07%
May 202650.1%31.7%17.8%0.26%0.13%0%
Jun 202646.9%35.6%17.2%0.12%0.12%0.06%
Jul 202649.7%32.6%17.2%0.2%0.27%0%
Aug 202644.7%32.8%22.1%0.06%0.24%0.06%
Sep 202651.4%31.5%16.7%0.17%0.11%0.06%

How has the Makita and Milwaukee comparison changed over the last 12 months?

3 findings
  • Makita was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Makita’s share of searches among grinder blades brands in New Zealand moved from 51.9% to 51.4%, and its estimated monthly branded searches moved from 7.6K to 9.1K.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among grinder blades brands in New Zealand moved from 15% to 16.7%, and its estimated monthly branded searches moved from 2.2K to 3K.

How did search popularity change for New Zealand grinder blades brands in September 2026?

2 changes
  1. In September 2026, Makita gained share of searches among grinder blades brands in New Zealand, from 44.7% to 51.4%.

  2. In September 2026, Milwaukee lost share of searches among grinder blades brands in New Zealand, from 22.1% to 16.7%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Makita’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Makita

2 branded search terms

  • makita
  • makita tool

Milwaukee

5 branded search terms

  • milwaukee tool
  • milwaukee tool bag
  • milwaukee tool box
  • milwaukee tool kit
  • milwaukee tool set

How the Brand Demand Index is measured

Other head-to-heads among grinder blades brands

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