Brandwave

DeWalt vs Milwaukee:Which is more popular?

In September 2026, DeWalt had more branded searches than Milwaukee among grinder blades brands in New Zealand. DeWalt had about 16,100 branded searches, while Milwaukee had 2,950. DeWalt made up 43.1% of all grinder blades brand searches we track, and Milwaukee accounted for 7.9%. When we asked ChatGPT and Google AI Overviews about grinder blades brands, Milwaukee appeared in one of the five answers and DeWalt in none.

Among grinder blades brands in New Zealand in September 2026

Who do people search for more?

DeWalt, about 5 searches for every 1 for Milwaukee

DeWalt 16.1K searchesMilwaukee 3K searches

Who does AI mention more?

Milwaukee, mentioned in 1 of 5 answers, DeWalt in 0

Milwaukee in 1 of 5DeWalt in 0 of 5

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Top grinder blades brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Milwaukee was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. DeWalt did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Makita2nd
  3. Flexovit3rd
  4. Norton Abrasives3rd
  5. Milwaukee5th
  6. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flexovit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Norton Abrasives3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about grinder blades brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is DeWalt or Milwaukee more popular in search?

This chart shows how often people search Google for DeWalt and Milwaukee by name. Each line represents a brand's share of searches for all six grinder blades brands we track, month by month, from searches in New Zealand.

DeWalt and Milwaukee among grinder blades brands in New Zealand, by month

Share of searches by month for DeWalt, Milwaukee. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltMilwaukeeFlexovitNorton AbrasivesBosch
Oct 202551.1%41.3%7.5%0.14%0.07%0.03%
Nov 202546.4%46%7.4%0.09%0.09%0.03%
Dec 202551.7%40.6%7.5%0.07%0.11%0.04%
Jan 202652.3%41%6.5%0.07%0.07%0.04%
Feb 202650.1%42.3%7.4%0.07%0.1%0.03%
Mar 202649.3%42.8%7.7%0.07%0.1%0%
Apr 202649.5%43.1%7.2%0.07%0.07%0.03%
May 202648%43.4%8.4%0.12%0.06%0%
Jun 202645.8%45.9%8.1%0.06%0.06%0.03%
Jul 202646.9%44.7%8.1%0.09%0.13%0%
Aug 202645.2%44.4%10.3%0.03%0.11%0.03%
Sep 202648.8%43.1%7.9%0.08%0.05%0.03%

How has the DeWalt and Milwaukee comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among grinder blades brands in New Zealand moved from 41.3% to 43.1%, and its estimated monthly branded searches moved from 12.2K to 16.1K.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among grinder blades brands in New Zealand moved from 7.5% to 7.9%, and its estimated monthly branded searches moved from 2.2K to 3K.

How did search popularity change for New Zealand grinder blades brands in September 2026?

2 changes

  1. In September 2026, Milwaukee lost share of searches among grinder blades brands in New Zealand, from 10.3% to 7.9%.

  2. In September 2026, DeWalt lost share of searches among grinder blades brands in New Zealand, from 44.4% to 43.1%.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

15 branded search terms

  • dewalt
  • dewalt blower
  • dewalt chainsaw
  • dewalt drop saw
  • dewalt grinder
  • dewalt impact wrench
  • dewalt laser
  • dewalt laser level
  • dewalt multi tool
  • dewalt planer
  • dewalt redemption
  • dewalt router
  • dewalt sander
  • dewalt table saw
  • dewalt tool box

Milwaukee

5 branded search terms

  • milwaukee tool
  • milwaukee tool bag
  • milwaukee tool box
  • milwaukee tool kit
  • milwaukee tool set

How the Brand Demand Index is measured

Other head-to-heads among grinder blades brands

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