Brandwave

How popular isNorton Abrasives?

In September 2026, people searched for Norton Abrasives by name about 100 times in New Zealand, about the same as the previous year. These searches made up 0.11% of all New Zealand grinder blades brand searches, placing Norton Abrasives fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about grinder blades brands, Norton Abrasives appeared in three of the five answers and was the joint third most recommended of the six.

Search and AI answers in September 2026

Norton Abrasives is the fifth most searched of 6 competitors and the joint third most recommended in AI answers.

  1. MakitaShare of searches 51.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. DeWaltShare of searches 31.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. MilwaukeeShare of searches 16.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. FlexovitShare of searches 0.17%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. Norton AbrasivesShare of searches 0.11%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top grinder blades brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Norton Abrasives was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Norton Abrasives is the joint third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Makita2nd
  3. Flexovit3rd
  4. Norton Abrasives3rd
  5. Milwaukee5th
  6. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flexovit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Norton Abrasives3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about grinder blades brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which grinder blades brands compete with Norton Abrasives?

Norton Abrasives against grinder blades brands in New Zealand, by month

Share of searches by month for Makita, DeWalt, Milwaukee, Norton Abrasives. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltMilwaukeeFlexovitNorton AbrasivesBosch
Oct 202551.9%32.6%15%0.27%0.14%0.07%
Nov 202545.8%39%14.8%0.18%0.18%0.06%
Dec 202552.4%32.5%14.7%0.14%0.21%0.07%
Jan 202653.9%33%12.8%0.14%0.14%0.07%
Feb 202651.9%32.7%14.9%0.14%0.21%0.07%
Mar 202651.3%32.9%15.5%0.14%0.21%0%
Apr 202652.6%32.2%14.8%0.14%0.14%0.07%
May 202650.1%31.7%17.8%0.26%0.13%0%
Jun 202646.9%35.6%17.2%0.12%0.12%0.06%
Jul 202649.7%32.6%17.2%0.2%0.27%0%
Aug 202644.7%32.8%22.1%0.06%0.24%0.06%
Sep 202651.4%31.5%16.7%0.17%0.11%0.06%

  1. 1.Makita

    51.4%

    Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +6.7 points.

  2. 2.DeWalt

    31.5%

    Held 2nd. 5.6K estimated branded searches, 0% vs prior month. Share -1.3 points.

  3. 3.Milwaukee

    16.7%

    Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -5.4 points.

  4. 4.Flexovit

    0.17%

    Moved from 6th to 4th. 30 estimated branded searches, +200% vs prior month. Share +0.1 points.

  5. 5.Norton Abrasives

    0.11%

    Moved from 4th to 5th. 20 estimated branded searches, -50% vs prior month. Share -0.1 points.

  6. 6.Bosch

    0.06%

    Moved from 5th to 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Norton Abrasives and its closest rivals

Every comparison with Norton Abrasives

1 comparison

How has branded search demand for Norton Abrasives changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Norton Abrasives in New Zealand held steady at 100.
  • Across the 12 months ending September 2026, Norton Abrasives’ share of searches among grinder blades brands in New Zealand held steady, from 0.14% to 0.11%.

How did search popularity change for New Zealand grinder blades brands in September 2026?

6 changes

  1. In September 2026, Makita gained share of searches among grinder blades brands in New Zealand, from 44.7% to 51.4%.

  2. In September 2026, Milwaukee lost share of searches among grinder blades brands in New Zealand, from 22.1% to 16.7%.

  3. In September 2026, DeWalt lost share of searches among grinder blades brands in New Zealand, from 32.8% to 31.5%.

  4. In September 2026, Flexovit rose from 6th to 4th among grinder blades brands in New Zealand.

  5. In September 2026, Bosch fell from 5th to 6th among grinder blades brands in New Zealand.

  6. In September 2026, Norton Abrasives fell from 4th to 5th among grinder blades brands in New Zealand.

How are Norton Abrasives’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Norton Abrasives’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • norton abrasives
  • norton grinding disc
  • norton sharpening stone
  • norton whetstone

How the Brand Demand Index is measured

Who owns Norton Abrasives?

Norton Abrasives is owned by Saint-Gobain Abrasives. Brandwave does not track any other brands owned by Saint-Gobain Abrasives.

Do you work for Norton Abrasives? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Norton Abrasives compete?

Norton Abrasives is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Grinder blades brands5th of 60.11%Shown above
Sharpening stone brands2nd of 438.1%Show ranking
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