Brandwave

DeWalt vs Norton Abrasives:Which is more popular?

In September 2026, DeWalt had more branded searches than Norton Abrasives among grinder blades brands in New Zealand. DeWalt had about 5,580 branded searches, while Norton Abrasives had 20. DeWalt made up 31.5% of all grinder blades brand searches we track, and Norton Abrasives accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about grinder blades brands, Norton Abrasives appeared in three of the five answers and DeWalt in none.

Among grinder blades brands in New Zealand in September 2026

Who do people search for more?

DeWalt, about 279 searches for every 1 for Norton Abrasives

DeWalt 5.6K searchesNorton Abrasives 20 searches

Who does AI mention more?

Norton Abrasives, mentioned in 3 of 5 answers, DeWalt in 0

Norton Abrasives in 3 of 5DeWalt in 0 of 5

Who does AI recommend more?

Norton Abrasives, the only one of the two named

Norton Abrasives first in 2DeWalt never named

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Top grinder blades brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Norton Abrasives was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Makita2nd
  3. Flexovit3rd
  4. Norton Abrasives3rd
  5. Milwaukee5th
  6. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flexovit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Norton Abrasives3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about grinder blades brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is DeWalt or Norton Abrasives more popular in search?

This chart shows how often people search Google for DeWalt and Norton Abrasives by name. Each line represents a brand's share of searches for all six grinder blades brands we track, month by month, from searches in New Zealand.

DeWalt and Norton Abrasives among grinder blades brands in New Zealand, by month

Share of searches by month for DeWalt, Norton Abrasives. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltMilwaukeeFlexovitNorton AbrasivesBosch
Oct 202551.9%32.6%15%0.27%0.14%0.07%
Nov 202545.8%39%14.8%0.18%0.18%0.06%
Dec 202552.4%32.5%14.7%0.14%0.21%0.07%
Jan 202653.9%33%12.8%0.14%0.14%0.07%
Feb 202651.9%32.7%14.9%0.14%0.21%0.07%
Mar 202651.3%32.9%15.5%0.14%0.21%0%
Apr 202652.6%32.2%14.8%0.14%0.14%0.07%
May 202650.1%31.7%17.8%0.26%0.13%0%
Jun 202646.9%35.6%17.2%0.12%0.12%0.06%
Jul 202649.7%32.6%17.2%0.2%0.27%0%
Aug 202644.7%32.8%22.1%0.06%0.24%0.06%
Sep 202651.4%31.5%16.7%0.17%0.11%0.06%

How has the DeWalt and Norton Abrasives comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand grinder blades brands in September 2026?

2 changes

  1. In September 2026, DeWalt lost share of searches among grinder blades brands in New Zealand, from 32.8% to 31.5%.

  2. In September 2026, Norton Abrasives fell from 4th to 5th among grinder blades brands in New Zealand.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Norton Abrasives’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

3 branded search terms

  • dewalt
  • dewalt grinder
  • dewalt redemption

Norton Abrasives

2 branded search terms

  • norton abrasives
  • norton grinding disc

How the Brand Demand Index is measured

Other head-to-heads among grinder blades brands

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