Bosch vs Norton Abrasives:Which is more popular?
In September 2026, Norton Abrasives had more branded searches than Bosch among grinder blades brands in New Zealand. Norton Abrasives had about 20 branded searches, while Bosch had 10. Norton Abrasives made up 0.11% of all grinder blades brand searches we track, and Bosch accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about grinder blades brands, Bosch appeared in four of the five answers and Norton Abrasives in three. Bosch was mentioned before Norton Abrasives in every answer.
Who do people search for more?
Norton Abrasives, about 2 searches for every 1 for Bosch
Who does AI mention more?
Bosch, mentioned in 4 of 5 answers, Norton Abrasives in 3
Who does AI recommend more?
Bosch, named ahead of Norton Abrasives in every answer
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Top grinder blades brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Norton Abrasives was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch was listed before Norton Abrasives in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Flexovit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Norton Abrasives3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about grinder blades brands
5 answers
Asked ChatGPT
“Which grinder blades brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best grinder blades brands in New Zealand?”
Asked ChatGPT
“What's the best grinder blades brand in New Zealand for angle grinder cutting?”
Searched Google, AI Overview
“metal cutting disc”
Searched Google, AI Overview
“grinder cutting disc”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bosch or Norton Abrasives more popular in search?
This chart shows how often people search Google for Bosch and Norton Abrasives by name. Each line represents a brand's share of searches for all six grinder blades brands we track, month by month, from searches in New Zealand.
Share of searches by month for Norton Abrasives, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | Flexovit | Norton Abrasives | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.9% | 32.6% | 15% | 0.27% | 0.14% | 0.07% |
| Nov 2025 | 45.8% | 39% | 14.8% | 0.18% | 0.18% | 0.06% |
| Dec 2025 | 52.4% | 32.5% | 14.7% | 0.14% | 0.21% | 0.07% |
| Jan 2026 | 53.9% | 33% | 12.8% | 0.14% | 0.14% | 0.07% |
| Feb 2026 | 51.9% | 32.7% | 14.9% | 0.14% | 0.21% | 0.07% |
| Mar 2026 | 51.3% | 32.9% | 15.5% | 0.14% | 0.21% | 0% |
| Apr 2026 | 52.6% | 32.2% | 14.8% | 0.14% | 0.14% | 0.07% |
| May 2026 | 50.1% | 31.7% | 17.8% | 0.26% | 0.13% | 0% |
| Jun 2026 | 46.9% | 35.6% | 17.2% | 0.12% | 0.12% | 0.06% |
| Jul 2026 | 49.7% | 32.6% | 17.2% | 0.2% | 0.27% | 0% |
| Aug 2026 | 44.7% | 32.8% | 22.1% | 0.06% | 0.24% | 0.06% |
| Sep 2026 | 51.4% | 31.5% | 16.7% | 0.17% | 0.11% | 0.06% |
How has the Bosch and Norton Abrasives comparison changed over the last 12 months?
3 findings
- Norton Abrasives was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among grinder blades brands in New Zealand moved from 0.07% to 0.06%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Norton Abrasives’ share of searches among grinder blades brands in New Zealand moved from 0.14% to 0.11%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand grinder blades brands in September 2026?
2 changes
In September 2026, Bosch fell from 5th to 6th among grinder blades brands in New Zealand.
In September 2026, Norton Abrasives fell from 4th to 5th among grinder blades brands in New Zealand.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bosch’s and Norton Abrasives’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bosch
1 branded search term
- bosch grinder blades
Norton Abrasives
2 branded search terms
- norton abrasives
- norton grinding disc
Other head-to-heads among grinder blades brands
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