Fleetpin vs Smartrak:Which is more popular?
In September 2026, Fleetpin had more branded searches than Smartrak among fleet management platforms in New Zealand. Fleetpin had about 1,300 branded searches, while Smartrak had 390. Fleetpin made up 8.3% of all fleet management platform searches we track, and Smartrak accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about fleet management platforms, Fleetpin and Smartrak each appeared in two of the five answers. Smartrak was mentioned before Fleetpin in two out of three answers that named either.
Who do people search for more?
Fleetpin, about 3 searches for every 1 for Smartrak
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Smartrak, named ahead of Fleetpin in 2 of 3 answers
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Top fleet management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fleetpin and Smartrak were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Smartrak was listed before Fleetpin in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
EROAD1st
Argus Tracking2nd
Teletrac Navman3rd
Cartrack4th- Smartrak5th
- Fleetpin6th
Geotab7th
Motive–
Verizon Connect–
Azuga–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Teletrac Navman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- EROAD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cartrack4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Argus Tracking3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fleetpin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smartrak2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Geotab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Motive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Verizon Connect0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Azuga0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fleet management platforms
5 answers
Asked ChatGPT
“Which fleet management platform should I use in New Zealand?”
Asked ChatGPT
“What are the best fleet management platforms in New Zealand?”
Asked ChatGPT
“What's the best fleet management platform in New Zealand for vehicle tracking?”
Searched Google, AI Overview
“fleet management software nz”
Searched Google, AI Overview
“vehicle tracking software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fleetpin or Smartrak more popular in search?
This chart shows how often people search Google for Fleetpin and Smartrak by name. Each line represents a brand's share of searches for all ten fleet management platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Fleetpin, Smartrak. The figures are in the table below the chart.
View monthly share of searches table
| Month | EROAD | Cartrack | Fleetpin | Argus Tracking | Teletrac Navman | Smartrak | Motive | Geotab | Verizon Connect | Azuga |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.6% | 15.5% | 6.5% | 6.5% | 3.1% | 4.6% | 1.7% | 0.9% | 0.58% | 0.06% |
| Nov 2025 | 59.6% | 14.9% | 8.1% | 5.5% | 3.7% | 5.5% | 1.3% | 0.87% | 0.5% | 0.06% |
| Dec 2025 | 60.6% | 15.1% | 8% | 5.7% | 3.1% | 4.7% | 1.4% | 0.88% | 0.48% | 0.08% |
| Jan 2026 | 57.5% | 18.1% | 7.6% | 5.4% | 4.5% | 4.5% | 1.3% | 0.68% | 0.53% | 0% |
| Feb 2026 | 59.1% | 15.9% | 8.6% | 5.8% | 3.2% | 4.8% | 1.4% | 0.93% | 0.33% | 0.07% |
| Mar 2026 | 56% | 17.7% | 9.8% | 6.1% | 3.7% | 4.4% | 1.3% | 0.86% | 0.18% | 0.06% |
| Apr 2026 | 59.7% | 16.2% | 8.8% | 5.9% | 2.6% | 4% | 1.5% | 0.94% | 0.27% | 0.07% |
| May 2026 | 60.3% | 16.4% | 8.9% | 6% | 2.2% | 3.3% | 1.8% | 0.95% | 0.27% | 0.07% |
| Jun 2026 | 57.7% | 19% | 8.5% | 6.5% | 2.6% | 2.6% | 1.7% | 1.1% | 0.26% | 0.13% |
| Jul 2026 | 58.3% | 19.1% | 8.6% | 5.8% | 3.2% | 2.1% | 1.5% | 1.1% | 0.33% | 0.07% |
| Aug 2026 | 57.1% | 18.6% | 8.3% | 6.4% | 3.1% | 2.5% | 2.5% | 1.1% | 0.38% | 0% |
| Sep 2026 | 58.7% | 18.5% | 8.3% | 5.6% | 3.1% | 2.5% | 1.7% | 1.1% | 0.38% | 0.06% |
How has the Fleetpin and Smartrak comparison changed over the last 12 months?
3 findings
- Fleetpin was ahead of Smartrak in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fleetpin’s share of searches among fleet management platforms in New Zealand moved from 6.5% to 8.3%, and its estimated monthly branded searches moved from 1K to 1.3K.
- Across the 12 months ending September 2026, Smartrak’s share of searches among fleet management platforms in New Zealand moved from 4.6% to 2.5%, and its estimated monthly branded searches moved from 720 to 390.
How did search popularity change for New Zealand fleet management platforms in September 2026?
2 changes
In September 2026, Smartrak rose from 7th to 6th among fleet management platforms in New Zealand.
Estimated monthly branded searches for Fleetpin in New Zealand rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fleetpin’s and Smartrak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among fleet management platforms
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