Fleetpin vs Motive:Which is more popular?
In September 2026, Fleetpin had more branded searches than Motive among fleet management platforms in New Zealand. Fleetpin had about 1,300 branded searches, while Motive had 260. Fleetpin made up 8.3% of all fleet management platform searches we track, and Motive accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about fleet management platforms, Fleetpin appeared in two of the five answers and Motive in none.
Who do people search for more?
Fleetpin, about 5 searches for every 1 for Motive
Who does AI mention more?
Fleetpin, mentioned in 2 of 5 answers, Motive in 0
Who does AI recommend more?
Fleetpin, the only one of the two named
Follow Fleetpin vs Motive and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top fleet management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fleetpin was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Motive did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
EROAD1st
Argus Tracking2nd
Teletrac Navman3rd
Cartrack4th- Smartrak5th
Fleetpin6th
Geotab7th
Motive–
Verizon Connect–
Azuga–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Teletrac Navman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
EROAD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cartrack4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Argus Tracking3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fleetpin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Smartrak2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Geotab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Motive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Verizon Connect0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Azuga0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fleet management platforms
5 answers
Asked ChatGPT
“Which fleet management platform should I use in New Zealand?”
Asked ChatGPT
“What are the best fleet management platforms in New Zealand?”
Asked ChatGPT
“What's the best fleet management platform in New Zealand for vehicle tracking?”
Searched Google, AI Overview
“fleet management software nz”
Searched Google, AI Overview
“vehicle tracking software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fleetpin or Motive more popular in search?
This chart shows how often people search Google for Fleetpin and Motive by name. Each line represents a brand's share of searches for all ten fleet management platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Fleetpin, Motive. The figures are in the table below the chart.
View monthly share of searches table
| Month | EROAD | Cartrack | Fleetpin | Argus Tracking | Teletrac Navman | Smartrak | Motive | Geotab | Verizon Connect | Azuga |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.6% | 15.5% | 6.5% | 6.5% | 3.1% | 4.6% | 1.7% | 0.9% | 0.58% | 0.06% |
| Nov 2025 | 59.6% | 14.9% | 8.1% | 5.5% | 3.7% | 5.5% | 1.3% | 0.87% | 0.5% | 0.06% |
| Dec 2025 | 60.6% | 15.1% | 8% | 5.7% | 3.1% | 4.7% | 1.4% | 0.88% | 0.48% | 0.08% |
| Jan 2026 | 57.5% | 18.1% | 7.6% | 5.4% | 4.5% | 4.5% | 1.3% | 0.68% | 0.53% | 0% |
| Feb 2026 | 59.1% | 15.9% | 8.6% | 5.8% | 3.2% | 4.8% | 1.4% | 0.93% | 0.33% | 0.07% |
| Mar 2026 | 56% | 17.7% | 9.8% | 6.1% | 3.7% | 4.4% | 1.3% | 0.86% | 0.18% | 0.06% |
| Apr 2026 | 59.7% | 16.2% | 8.8% | 5.9% | 2.6% | 4% | 1.5% | 0.94% | 0.27% | 0.07% |
| May 2026 | 60.3% | 16.4% | 8.9% | 6% | 2.2% | 3.3% | 1.8% | 0.95% | 0.27% | 0.07% |
| Jun 2026 | 57.7% | 19% | 8.5% | 6.5% | 2.6% | 2.6% | 1.7% | 1.1% | 0.26% | 0.13% |
| Jul 2026 | 58.3% | 19.1% | 8.6% | 5.8% | 3.2% | 2.1% | 1.5% | 1.1% | 0.33% | 0.07% |
| Aug 2026 | 57.1% | 18.6% | 8.3% | 6.4% | 3.1% | 2.5% | 2.5% | 1.1% | 0.38% | 0% |
| Sep 2026 | 58.7% | 18.5% | 8.3% | 5.6% | 3.1% | 2.5% | 1.7% | 1.1% | 0.38% | 0.06% |
How has the Fleetpin and Motive comparison changed over the last 12 months?
3 findings
- Fleetpin was ahead of Motive in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fleetpin’s share of searches among fleet management platforms in New Zealand moved from 6.5% to 8.3%, and its estimated monthly branded searches moved from 1K to 1.3K.
- Across the 12 months ending September 2026, Motive’s share of searches among fleet management platforms in New Zealand held steady at 1.7%, and its estimated monthly branded searches held steady at 260.
How did search popularity change for New Zealand fleet management platforms in September 2026?
2 changes

In September 2026, Motive lost share of searches among fleet management platforms in New Zealand, from 2.5% to 1.7%.

Estimated monthly branded searches for Fleetpin in New Zealand rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Fleetpin’s and Motive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among fleet management platforms

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.