Fire Protection Compliance vs Fire Security Services:Which is more popular?
In September 2026, Fire Security Services had more branded searches than Fire Protection Compliance among fire protection services in New Zealand. Fire Security Services had about 720 branded searches, while Fire Protection Compliance had 90. Fire Security Services made up 21.1% of all fire protection service searches we track, and Fire Protection Compliance accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about fire protection services, Fire Protection Compliance appeared in two of the five answers and Fire Security Services in one. Fire Protection Compliance and Fire Security Services were each mentioned first in one of the two answers that named either.
Who do people search for more?
Fire Security Services, about 8 searches for every 1 for Fire Protection Compliance
Who does AI mention more?
Fire Protection Compliance, mentioned in 2 of 5 answers, Fire Security Services in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top fire protection services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fire Protection Compliance was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fire Security Services was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Fire Protection Compliance and Fire Security Services were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Wormald3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Chubb3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
First Fire Systems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zion Fire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fire Protection Compliance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Life Safety Services2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Argus Fire1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fire Security Services1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about fire protection services
5 answers
Asked ChatGPT
“Which fire protection company should I hire in New Zealand?”
Asked ChatGPT
“What are the best fire protection companies in New Zealand?”
Asked ChatGPT
“What's the best fire protection company in New Zealand for building compliance?”
Searched Google, AI Overview
“fire protection companies”
Searched Google, AI Overview
“fire protection services nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fire Protection Compliance or Fire Security Services more popular in search?
This chart shows how often people search Google for Fire Protection Compliance and Fire Security Services by name. Each line represents a brand's share of searches for all eight fire protection services we track, month by month, from searches in New Zealand.
Share of searches by month for Fire Security Services, Fire Protection Compliance. The figures are in the table below the chart.
View monthly share of searches table
| Month | Argus Fire | Fire Security Services | Wormald | Chubb | First Fire Systems | Zion Fire | Fire Protection Compliance | Life Safety Services |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.1% | 18.7% | 15.2% | 12.7% | 4.4% | 3.5% | 2.8% | 1.6% |
| Nov 2025 | 42.6% | 15.7% | 15.7% | 12.8% | 5.6% | 3% | 3% | 1.6% |
| Dec 2025 | 38.6% | 17.1% | 14% | 14.5% | 4.8% | 6.1% | 3.1% | 1.8% |
| Jan 2026 | 37.9% | 18.2% | 18.2% | 12.5% | 5.3% | 4.2% | 2.7% | 1.1% |
| Feb 2026 | 34.8% | 16.7% | 16.7% | 16.7% | 7.3% | 3.8% | 2.4% | 1.4% |
| Mar 2026 | 37.5% | 17% | 17% | 13.8% | 6.1% | 4% | 2.6% | 2% |
| Apr 2026 | 31.6% | 18.7% | 18.7% | 10.4% | 5.4% | 10.1% | 2.8% | 2.2% |
| May 2026 | 31.6% | 18.7% | 18.7% | 12.7% | 5.4% | 8.2% | 3.5% | 1.3% |
| Jun 2026 | 27.5% | 19.8% | 19.8% | 11% | 4.7% | 13.2% | 1.9% | 1.9% |
| Jul 2026 | 30.6% | 18% | 22% | 9.8% | 4.3% | 9.8% | 2.8% | 2.8% |
| Aug 2026 | 29.4% | 21.2% | 21.2% | 9.7% | 6.2% | 7.6% | 3.2% | 1.5% |
| Sep 2026 | 29.3% | 21.1% | 21.1% | 11.4% | 6.2% | 6.2% | 2.6% | 2.1% |
How has the Fire Protection Compliance and Fire Security Services comparison changed over the last 12 months?
3 findings
- Fire Security Services was ahead of Fire Protection Compliance in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fire Protection Compliance’s share of searches among fire protection services in New Zealand moved from 2.8% to 2.6%, and its estimated monthly branded searches held steady at 90.
- Across the 12 months ending September 2026, Fire Security Services’ share of searches among fire protection services in New Zealand moved from 18.7% to 21.1%, and its estimated monthly branded searches moved from 590 to 720.
How did search popularity change for New Zealand fire protection services in September 2026?
2 changes

In September 2026, Fire Protection Compliance lost share of searches among fire protection services in New Zealand, from 3.2% to 2.6%.

Estimated monthly branded searches for Fire Security Services in New Zealand rose 22% over 12 measured months, from 590 to 720 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fire Protection Compliance’s and Fire Security Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fire Protection Compliance
1 branded search term
- fire protection compliance
Fire Security Services
1 branded search term
- fire security services
Other head-to-heads among fire protection services

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