Fertilizer New Zealand vs Yara:Which is more popular in New Zealand?
In October 2026, Yara had more branded searches than Fertilizer New Zealand among fertiliser suppliers in New Zealand. Yara had about 180 branded searches, while Fertilizer New Zealand had 50. Yara made up 1.6% of all fertiliser supplier searches we track, and Fertilizer New Zealand accounted for 0.43%. When we asked ChatGPT and Google AI Overviews about fertiliser suppliers, Fertilizer New Zealand appeared in two of the five answers and Yara in none.
Who do people search for more?
Yara, about 4 searches for every 1 for Fertilizer New Zealand
Who does AI mention more?
Fertilizer New Zealand, mentioned in 2 of 5 answers, Yara in 0
Who does AI recommend more?
Fertilizer New Zealand, the only one of the two named
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Top fertiliser suppliers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fertilizer New Zealand was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Yara did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ballance Agri-Nutrients5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ravensdown5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Fertilizer New Zealand2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Yara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kiwi Fertiliser0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fertiliser suppliers
5 answers
Asked ChatGPT
“Which fertiliser supplier should I buy in New Zealand?”
Asked ChatGPT
“What are the best fertiliser suppliers in New Zealand?”
Asked ChatGPT
“What's the best fertiliser supplier in New Zealand for farm crops?”
Searched Google, AI Overview
“fertiliser suppliers nz”
Searched Google, AI Overview
“farm fertiliser nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fertilizer New Zealand or Yara more popular in search?
This chart shows how often people search Google for Fertilizer New Zealand and Yara by name. Each line represents a brand's share of searches for all five fertiliser suppliers we track, month by month, from searches in New Zealand.
Share of searches by month for Yara, Fertilizer New Zealand. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ballance Agri-Nutrients | Ravensdown | Yara | Kiwi Fertiliser | Fertilizer New Zealand |
|---|---|---|---|---|---|
| Nov 2025 | 58.1% | 40% | 0.9% | 0.41% | 0.58% |
| Dec 2025 | 56.2% | 41.7% | 1% | 0.52% | 0.52% |
| Jan 2026 | 52.3% | 44.9% | 0.99% | 0.56% | 1.3% |
| Feb 2026 | 54.4% | 43.6% | 0.79% | 0.34% | 0.79% |
| Mar 2026 | 57.6% | 40.2% | 1% | 0.33% | 0.91% |
| Apr 2026 | 52.7% | 44.6% | 1.1% | 0.34% | 1.2% |
| May 2026 | 60.7% | 36.8% | 1.1% | 0.93% | 0.58% |
| Jun 2026 | 56% | 42.2% | 0.88% | 0.44% | 0.44% |
| Jul 2026 | 55.1% | 43.3% | 0.68% | 0.57% | 0.34% |
| Aug 2026 | 53.3% | 44.9% | 0.92% | 0.46% | 0.38% |
| Sep 2026 | 57.4% | 40.6% | 0.9% | 0.65% | 0.41% |
| Oct 2026 | 61.8% | 35.7% | 1.6% | 0.52% | 0.43% |
How has branded search for Fertilizer New Zealand and Yara changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending October 2026: Fertilizer New Zealand took it in January 2026, Yara took it in March 2026, Fertilizer New Zealand took it in April 2026, Yara took it in May 2026.
- Across the 12 months ending October 2026, Fertilizer New Zealand’s share of searches among fertiliser suppliers in New Zealand moved from 0.58% to 0.43%, and its estimated monthly branded searches moved from 70 to 50.
- Across the 12 months ending October 2026, Yara’s share of searches among fertiliser suppliers in New Zealand moved from 0.9% to 1.6%, and its estimated monthly branded searches moved from 110 to 180.
How did search popularity change for New Zealand fertiliser suppliers in October 2026?
2 changes
In October 2026, Yara gained share of searches among fertiliser suppliers in New Zealand, from 0.9% to 1.6%.
Estimated monthly branded searches for Fertilizer New Zealand in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in October 2026.
How are Fertilizer New Zealand’s and Yara’s branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Fertilizer New Zealand’s and Yara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fertilizer New Zealand
1 branded search term
- fertilizer new zealand
Yara
15 branded search terms
- fertilizer yara
- yara actyva fertilizer
- yara bela fertilizer
- yara can fertilizer
- yara company fertilizer
- yara complex fertilizer
- yara dap fertilizer
- yara fertilizer company
- yara fertilizer products
- yara lawn fertilizer
- yara liquid fertiliser
- yara nutrients
- yara rega fertiliser
- yara sop fertilizer
- yara tera fertilizer
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