Brandwave

How popular isYara?

In October 2026, people searched for Yara by name about 180 times in New Zealand, a 63.6% increase from the previous year. These searches made up 1.6% of all New Zealand fertiliser supplier searches, placing Yara third out of five suppliers. When we asked both ChatGPT and Google AI Overviews about fertiliser suppliers, Yara did not appear in any of the answers.

Search and AI answers in October 2026

Yara is the third most searched of 5 competitors and not named in the AI answers we collected.

  1. Ballance Agri-NutrientsShare of searches 61.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. RavensdownShare of searches 35.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. YaraShare of searches 1.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Kiwi FertiliserShare of searches 0.52%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Fertilizer New ZealandShare of searches 0.43%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top fertiliser suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yara did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ballance Agri-Nutrients1st
  2. Ravensdown2nd
  3. Fertilizer New Zealand3rd
  4. Yara–
  5. Kiwi Fertiliser–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ballance Agri-Nutrients5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ravensdown5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fertilizer New Zealand2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kiwi Fertiliser0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fertiliser suppliers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Yara compared with other New Zealand fertiliser suppliers?

Yara against fertiliser suppliers in New Zealand, by month

Share of searches by month for Ballance Agri-Nutrients, Ravensdown, Yara. The figures are in the table below the chart.

View monthly share of searches table
MonthBallance Agri-NutrientsRavensdownYaraKiwi FertiliserFertilizer New Zealand
Nov 202558.1%40%0.9%0.41%0.58%
Dec 202556.2%41.7%1%0.52%0.52%
Jan 202652.3%44.9%0.99%0.56%1.3%
Feb 202654.4%43.6%0.79%0.34%0.79%
Mar 202657.6%40.2%1%0.33%0.91%
Apr 202652.7%44.6%1.1%0.34%1.2%
May 202660.7%36.8%1.1%0.93%0.58%
Jun 202656%42.2%0.88%0.44%0.44%
Jul 202655.1%43.3%0.68%0.57%0.34%
Aug 202653.3%44.9%0.92%0.46%0.38%
Sep 202657.4%40.6%0.9%0.65%0.41%
Oct 202661.8%35.7%1.6%0.52%0.43%

  1. 1.Ballance Agri-Nutrients

    61.8%

    Held 1st. 7.1K estimated branded searches, +0.99% vs prior month. Share +4.4 points.

  2. 2.Ravensdown

    35.7%

    Held 2nd. 4.1K estimated branded searches, -17.7% vs prior month. Share -5 points.

  3. 3.Yara

    1.6%

    Held 3rd. 180 estimated branded searches, +63.6% vs prior month. Share +0.7 points.

  4. 4.Kiwi Fertiliser

    0.52%

    Held 4th. 60 estimated branded searches, -25% vs prior month. Share -0.1 points.

  5. 5.Fertilizer New Zealand

    0.43%

    Held 5th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Yara and its closest rivals

Every comparison with Yara

4 comparisons

How has branded search demand for Yara changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Yara in New Zealand rose from 110 to 180.
  • Across the 12 months ending October 2026, Yara’s share of searches among fertiliser suppliers in New Zealand increased from 0.9% to 1.6%.

How did search popularity change for New Zealand fertiliser suppliers in October 2026?

5 changes

  1. In October 2026, Ballance Agri-Nutrients gained share of searches among fertiliser suppliers in New Zealand, from 57.4% to 61.8%.

  2. In October 2026, Yara gained share of searches among fertiliser suppliers in New Zealand, from 0.9% to 1.6%.

  3. In October 2026, Ravensdown lost share of searches among fertiliser suppliers in New Zealand, from 40.6% to 35.7%.

  4. Estimated monthly branded searches for Kiwi Fertiliser in New Zealand rose 20% over 12 measured months, from 50 to 60 in October 2026.

  5. Estimated monthly branded searches for Fertilizer New Zealand in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in October 2026.

How are Yara’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Yara’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fertilizer yara
  • yara actyva fertilizer
  • yara bela fertilizer
  • yara can fertilizer
  • yara company fertilizer
  • yara complex fertilizer
  • yara dap fertilizer
  • yara fertilizer company
  • yara fertilizer products
  • yara lawn fertilizer
  • yara liquid fertiliser
  • yara nutrients
  • yara rega fertiliser
  • yara sop fertilizer
  • yara tera fertilizer

Do you work for Yara? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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