Fertilizer New Zealand vs Ravensdown:Which is more popular in New Zealand?

Name: Fertilizer New Zealand vs Ravensdown: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Ravensdown had more branded searches than Fertilizer New Zealand among fertiliser suppliers in New Zealand. Ravensdown had about 4,100 branded searches, while Fertilizer New Zealand had 50. Ravensdown made up 35.7% of all fertiliser supplier searches we track, and Fertilizer New Zealand accounted for 0.43%. When we asked ChatGPT and Google AI Overviews about fertiliser suppliers, Ravensdown appeared in all five answers and Fertilizer New Zealand in two. Ravensdown was mentioned before Fertilizer New Zealand in every answer.

Among fertiliser suppliers in New Zealand in October 2026

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Top fertiliser suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ravensdown appeared in all five answers. Fertilizer New Zealand was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ravensdown was listed before Fertilizer New Zealand in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Ballance Agri-Nutrients	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Ravensdown	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Fertilizer New Zealand	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Yara	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Kiwi Fertiliser	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Ballance Agri-Nutrients5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ravensdown5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fertilizer New Zealand2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kiwi Fertiliser0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fertiliser suppliers

5 answers

Asked ChatGPT
“Which fertiliser supplier should I buy in New Zealand?”
Asked ChatGPT
“What are the best fertiliser suppliers in New Zealand?”
Asked ChatGPT
“What's the best fertiliser supplier in New Zealand for farm crops?”
1. 1Ballance Agri-Nutrients
2. 2Ravensdown
Searched Google, AI Overview
“fertiliser suppliers nz”
1. 1Ballance Agri-Nutrients
2. 2Ravensdown
Searched Google, AI Overview
“farm fertiliser nz”
1. 1Ballance Agri-Nutrients
2. 2Ravensdown

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Fertilizer New Zealand or Ravensdown more popular in search?

This chart shows how often people search Google for Fertilizer New Zealand and Ravensdown by name. Each line represents a brand's share of searches for all five fertiliser suppliers we track, month by month, from searches in New Zealand.

Fertilizer New Zealand and Ravensdown among fertiliser suppliers in New Zealand, by month

Month	Ballance Agri-Nutrients	Ravensdown	Yara	Kiwi Fertiliser	Fertilizer New Zealand
Nov 2025	58.1%	40%	0.9%	0.41%	0.58%
Dec 2025	56.2%	41.7%	1%	0.52%	0.52%
Jan 2026	52.3%	44.9%	0.99%	0.56%	1.3%
Feb 2026	54.4%	43.6%	0.79%	0.34%	0.79%
Mar 2026	57.6%	40.2%	1%	0.33%	0.91%
Apr 2026	52.7%	44.6%	1.1%	0.34%	1.2%
May 2026	60.7%	36.8%	1.1%	0.93%	0.58%
Jun 2026	56%	42.2%	0.88%	0.44%	0.44%
Jul 2026	55.1%	43.3%	0.68%	0.57%	0.34%
Aug 2026	53.3%	44.9%	0.92%	0.46%	0.38%
Sep 2026	57.4%	40.6%	0.9%	0.65%	0.41%
Oct 2026	61.8%	35.7%	1.6%	0.52%	0.43%

How has branded search for Fertilizer New Zealand and Ravensdown changed in New Zealand over the last 12 months?

3 findings

Ravensdown was ahead of Fertilizer New Zealand in every measured month of the 12 months ending October 2026.
Across the 12 months ending October 2026, Fertilizer New Zealand’s share of searches among fertiliser suppliers in New Zealand moved from 0.58% to 0.43%, and its estimated monthly branded searches moved from 70 to 50.
Across the 12 months ending October 2026, Ravensdown’s share of searches among fertiliser suppliers in New Zealand moved from 40% to 35.7%, and its estimated monthly branded searches moved from 4.9K to 4.1K.

How did search popularity change for New Zealand fertiliser suppliers in October 2026?

2 changes

In October 2026, Ravensdown lost share of searches among fertiliser suppliers in New Zealand, from 40.6% to 35.7%.
Estimated monthly branded searches for Fertilizer New Zealand in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in October 2026.

How are Fertilizer New Zealand’s and Ravensdown’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Fertilizer New Zealand’s and Ravensdown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.