Fender vs Peterson:Which is more popular?
In September 2026, Fender had more branded searches than Peterson among guitar tuner brands in New Zealand. Fender had about 3,140 branded searches, while Peterson had 20. Fender made up 67.4% of all guitar tuner brand searches we track, and Peterson accounted for 0.43%. When we asked ChatGPT and Google AI Overviews about guitar tuner brands, Peterson appeared in two of the four answers and Fender in one. Peterson was mentioned before Fender in two out of three answers that named either.
Who do people search for more?
Fender, about 157 searches for every 1 for Peterson
Who does AI mention more?
Peterson, mentioned in 2 of 4 answers, Fender in 1
Who does AI recommend more?
Peterson, named ahead of Fender in 2 of 3 answers
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Top guitar tuner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Peterson was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Fender was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Peterson was listed before Fender in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Korg4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Boss4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
D'Addario3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
TC Electronic3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Peterson2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Fender1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about guitar tuner brands
4 answers
Asked ChatGPT
“Which guitar tuner brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best guitar tuner brands in New Zealand?”
Asked ChatGPT
“What's the best guitar tuner brand in New Zealand for a quick tune?”
Searched Google, AI Overview
“tuner for guitar”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“guitar tuner brands nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fender or Peterson more popular in search?
This chart shows how often people search Google for Fender and Peterson by name. Each line represents a brand's share of searches for all six guitar tuner brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fender, Peterson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fender | Korg | D'Addario | Boss | TC Electronic | Peterson |
|---|---|---|---|---|---|---|
| Oct 2025 | 67% | 15.7% | 10.9% | 4% | 1.8% | 0.67% |
| Nov 2025 | 66.8% | 16.9% | 10.4% | 3.6% | 1.8% | 0.45% |
| Dec 2025 | 68.1% | 15.1% | 10.6% | 3.9% | 1.8% | 0.46% |
| Jan 2026 | 67.6% | 16.8% | 10.7% | 3% | 1.4% | 0.47% |
| Feb 2026 | 66.7% | 15.6% | 10.3% | 5.4% | 1.5% | 0.51% |
| Mar 2026 | 68.2% | 14.5% | 7.5% | 8.1% | 1.3% | 0.43% |
| Apr 2026 | 70.6% | 15.7% | 7.1% | 4.2% | 1.8% | 0.66% |
| May 2026 | 69.9% | 15.6% | 7.9% | 4.5% | 1.6% | 0.59% |
| Jun 2026 | 69.4% | 16.5% | 8.5% | 3% | 2.1% | 0.43% |
| Jul 2026 | 67.2% | 17.6% | 9% | 3.2% | 2.1% | 0.84% |
| Aug 2026 | 63% | 20.9% | 11.4% | 2.4% | 1.6% | 0.61% |
| Sep 2026 | 67.4% | 19.1% | 8.6% | 2.8% | 1.7% | 0.43% |
How has the Fender and Peterson comparison changed over the last 12 months?
3 findings
- Fender was ahead of Peterson in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fender’s share of searches among guitar tuner brands in New Zealand moved from 67% to 67.4%, and its estimated monthly branded searches moved from 3K to 3.1K.
- Across the 12 months ending September 2026, Peterson’s share of searches among guitar tuner brands in New Zealand moved from 0.67% to 0.43%, and its estimated monthly branded searches moved from 30 to 20.
How did search popularity change for New Zealand guitar tuner brands in September 2026?
2 changes
In September 2026, Fender gained share of searches among guitar tuner brands in New Zealand, from 63% to 67.4%.
Estimated monthly branded searches for Peterson in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Fender’s and Peterson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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