Brandwave

FedEx vs Rocket Freight International:Which is more popular?

In September 2026, FedEx had more branded searches than Rocket Freight International among customs brokers in New Zealand. FedEx had about 8,670 branded searches, while Rocket Freight International had 210. FedEx made up 18.2% of all customs broker searches we track, and Rocket Freight International accounted for 0.44%. When we asked ChatGPT and Google AI Overviews about customs brokers, Rocket Freight International appeared in three of the five answers and FedEx in none.

Among customs brokers in New Zealand in September 2026

Who do people search for more?

FedEx, about 41 searches for every 1 for Rocket Freight International

FedEx 8.7K searchesRocket Freight International 210 searches

Who does AI mention more?

Rocket Freight International, mentioned in 3 of 5 answers, FedEx in 0

Rocket Freight International in 3 of 5FedEx in 0 of 5

Who does AI recommend more?

Rocket Freight International, the only one of the two named

Rocket Freight International first in 3FedEx never named

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Top customs brokers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rocket Freight International was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. FedEx did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Easy Freight1st
  2. Just Customs2nd
  3. Mainfreight3rd
  4. Rocket Freight International4th
  5. Platinum Freight5th
  6. Mondiale VGL6th
  7. DHL7th
  8. FedEx–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Easy Freight5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Just Customs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mainfreight3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rocket Freight International3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mondiale VGL2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Platinum Freight2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DHL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FedEx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customs brokers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is FedEx or Rocket Freight International more popular in search?

This chart shows how often people search Google for FedEx and Rocket Freight International by name. Each line represents a brand's share of searches for all eight customs brokers we track, month by month, from searches in New Zealand.

FedEx and Rocket Freight International among customs brokers in New Zealand, by month

Share of searches by month for FedEx, Rocket Freight International. The figures are in the table below the chart.

View monthly share of searches table
MonthDHLMainfreightFedExMondiale VGLRocket Freight InternationalEasy FreightJust CustomsPlatinum Freight
Oct 202538.4%41.2%17.1%2.7%0.34%0.18%0.04%0.04%
Nov 202535.9%45.3%15.8%2.6%0.31%0.13%0.02%0.02%
Dec 202542.7%38.2%16.2%2.5%0.26%0.13%0.04%0.04%
Jan 202640.6%41.8%14.8%2.2%0.29%0.23%0.04%0.06%
Feb 202640.5%41.8%14.8%2.2%0.35%0.19%0.04%0.06%
Mar 202643.1%37.6%15.9%2.5%0.59%0.2%0.04%0.02%
Apr 202642.3%35.9%18.1%2.9%0.36%0.29%0.04%0.02%
May 202641.9%36%18.2%2.9%0.68%0.23%0.06%0.04%
Jun 202642.7%35.1%17.9%3.4%0.54%0.23%0.04%0.02%
Jul 202641.7%36.3%18.4%2.9%0.36%0.23%0.02%0.06%
Aug 202641.5%36%18.2%3.6%0.44%0.23%0.06%0.04%
Sep 202641.4%36.7%18.2%2.9%0.44%0.23%0.06%0.04%

How has the FedEx and Rocket Freight International comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand customs brokers in September 2026?

1 change

  1. Estimated monthly branded searches for Rocket Freight International in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using FedEx’s and Rocket Freight International’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FedEx

8 branded search terms

  • fedex
  • fedex courier
  • fedex international
  • fedex office
  • fedex pak
  • fedex pickup
  • fedex quote
  • tnt fedex

Rocket Freight International

1 branded search term

  • rocket freight

How the Brand Demand Index is measured

Other head-to-heads among customs brokers

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