FedEx vs Platinum Freight:Which is more popular?
In September 2026, FedEx had more branded searches than Platinum Freight among customs brokers in New Zealand. FedEx had about 8,670 branded searches, while Platinum Freight had 20. FedEx made up 18.2% of all customs broker searches we track, and Platinum Freight accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about customs brokers, Platinum Freight appeared in two of the five answers and FedEx in none.
Who do people search for more?
FedEx, about 434 searches for every 1 for Platinum Freight
Who does AI mention more?
Platinum Freight, mentioned in 2 of 5 answers, FedEx in 0
Who does AI recommend more?
Platinum Freight, the only one of the two named
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Top customs brokers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Platinum Freight was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. FedEx did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Easy Freight5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Just Customs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mainfreight3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rocket Freight International3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mondiale VGL2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Platinum Freight2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DHL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- FedEx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about customs brokers
5 answers
Asked ChatGPT
“Which customs broker should I hire in New Zealand?”
Asked ChatGPT
“What are the best customs brokers in New Zealand?”
Asked ChatGPT
“What's the best customs broker in New Zealand for an import business?”
Searched Google, AI Overview
“customs brokers nz”
Searched Google, AI Overview
“import broker nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is FedEx or Platinum Freight more popular in search?
This chart shows how often people search Google for FedEx and Platinum Freight by name. Each line represents a brand's share of searches for all eight customs brokers we track, month by month, from searches in New Zealand.
Share of searches by month for FedEx, Platinum Freight. The figures are in the table below the chart.
View monthly share of searches table
| Month | DHL | Mainfreight | FedEx | Mondiale VGL | Rocket Freight International | Easy Freight | Just Customs | Platinum Freight |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.4% | 41.2% | 17.1% | 2.7% | 0.34% | 0.18% | 0.04% | 0.04% |
| Nov 2025 | 35.9% | 45.3% | 15.8% | 2.6% | 0.31% | 0.13% | 0.02% | 0.02% |
| Dec 2025 | 42.7% | 38.2% | 16.2% | 2.5% | 0.26% | 0.13% | 0.04% | 0.04% |
| Jan 2026 | 40.6% | 41.8% | 14.8% | 2.2% | 0.29% | 0.23% | 0.04% | 0.06% |
| Feb 2026 | 40.5% | 41.8% | 14.8% | 2.2% | 0.35% | 0.19% | 0.04% | 0.06% |
| Mar 2026 | 43.1% | 37.6% | 15.9% | 2.5% | 0.59% | 0.2% | 0.04% | 0.02% |
| Apr 2026 | 42.3% | 35.9% | 18.1% | 2.9% | 0.36% | 0.29% | 0.04% | 0.02% |
| May 2026 | 41.9% | 36% | 18.2% | 2.9% | 0.68% | 0.23% | 0.06% | 0.04% |
| Jun 2026 | 42.7% | 35.1% | 17.9% | 3.4% | 0.54% | 0.23% | 0.04% | 0.02% |
| Jul 2026 | 41.7% | 36.3% | 18.4% | 2.9% | 0.36% | 0.23% | 0.02% | 0.06% |
| Aug 2026 | 41.5% | 36% | 18.2% | 3.6% | 0.44% | 0.23% | 0.06% | 0.04% |
| Sep 2026 | 41.4% | 36.7% | 18.2% | 2.9% | 0.44% | 0.23% | 0.06% | 0.04% |
How has the FedEx and Platinum Freight comparison changed over the last 12 months?
3 findings
- FedEx was ahead of Platinum Freight in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, FedEx’s share of searches among customs brokers in New Zealand moved from 17.1% to 18.2%, and its estimated monthly branded searches held steady at 8.7K.
- Across the 12 months ending September 2026, Platinum Freight’s share of searches among customs brokers in New Zealand held steady at 0.04%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand customs brokers in September 2026?
0 changes
Neither FedEx nor Platinum Freight moved beyond provider rounding among customs brokers in September 2026.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using FedEx’s and Platinum Freight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FedEx
8 branded search terms
- fedex
- fedex courier
- fedex international
- fedex office
- fedex pak
- fedex pickup
- fedex quote
- tnt fedex
Platinum Freight
1 branded search term
- platinum freight
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