Brandwave

Farrow Jamieson vs Sheffield:Which is more popular?

In September 2026, Sheffield had more branded searches than Farrow Jamieson among executive search firms in New Zealand. Sheffield had about 400 branded searches, while Farrow Jamieson had 180. Sheffield made up 7.1% of all executive search firm searches we track, and Farrow Jamieson accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about executive search firms, Sheffield appeared in two of the three answers and Farrow Jamieson in one. Sheffield was mentioned before Farrow Jamieson in every answer that named either.

Among executive search firms in New Zealand in September 2026

Who do people search for more?

Sheffield, about 2 searches for every 1 for Farrow Jamieson

Sheffield 400 searchesFarrow Jamieson 180 searches

Who does AI mention more?

Sheffield, mentioned in 2 of 3 answers, Farrow Jamieson in 1

Sheffield in 2 of 3Farrow Jamieson in 1 of 3

Who does AI recommend more?

Sheffield, named ahead of Farrow Jamieson in 2 of 2 answers

Sheffield first in 2Farrow Jamieson never first

Follow Farrow Jamieson vs Sheffield and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top executive search firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Sheffield was mentioned in two out of three: in two of the three ChatGPT answers. Farrow Jamieson was mentioned in one out of three: in one of the three ChatGPT answers. Sheffield was listed before Farrow Jamieson in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kerridge & Partners1st
  2. Johnson Partners2nd
  3. Sheffield3rd
  4. Korn Ferry4th
  5. Robert Walters5th
  6. JacksonStone & Partners6th
  7. Farrow Jamieson7th
  8. Ichor Leadership Search8th
  9. Hobson Leavy–
  10. Inside Recruitment–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+3 more

See every answer about executive search firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Farrow Jamieson or Sheffield more popular in search?

This chart shows how often people search Google for Farrow Jamieson and Sheffield by name. Each line represents a brand's share of searches for all 13 executive search firms we track, month by month, from searches in New Zealand.

Farrow Jamieson and Sheffield among executive search firms in New Zealand, by month

Share of searches by month for Sheffield, Farrow Jamieson. The figures are in the table below the chart.

View monthly share of searches table
MonthRobert WaltersJacksonStone & PartnersHobson LeavyInside RecruitmentKerridge & PartnersKorn FerrySheffieldAlexander JamesSprout PeopleDecipher GroupFarrow JamiesonJohnson PartnersIchor Leadership Search
Oct 202527%8.9%10.1%8.3%8.1%8.1%5.6%7.9%3.9%4.6%4.6%2.4%0.67%
Nov 202526.6%9.4%10%10%9.8%8%4.5%7.8%3.3%3.1%3.7%2.9%1%
Dec 202528.5%8%9.4%7.4%9.1%9.1%5.1%7.7%2.8%3.1%7.7%1.4%0.57%
Jan 202624.7%8.2%9.3%9.3%9.1%7.4%5.1%8.9%3.4%6.3%4.2%2.7%1.3%
Feb 202629.4%7.3%11%9%10.8%7.2%5%8.6%2.8%3.1%3.3%2%0.55%
Mar 202624.2%8.5%13.4%11%8.9%8.9%4.1%7.1%4.2%2.6%4.2%2.6%0.3%
Apr 202628.2%9.9%10.7%8.6%8.5%8.5%4.8%6.9%4.8%3.2%3.9%1.9%0.35%
May 202627.4%9.1%8.6%10.3%8.2%8.2%5.8%6.9%3.9%3.1%5.7%2.4%0.34%
Jun 202627.2%11%10.2%10.2%6.6%8.1%5.6%8%3.2%3.6%3.1%2.9%0.34%
Jul 202627.4%13.7%8.4%6.7%6.7%10.1%3.8%9.6%3.2%3.1%3.8%2.9%0.85%
Aug 202622.7%11.4%8.6%8.6%8.4%8.4%7%8.9%4.2%3.8%4.9%2.4%0.7%
Sep 202623.1%11%10.7%10.7%8.5%8.5%7.1%6.4%5%3.2%3.2%2.5%0.18%

How has the Farrow Jamieson and Sheffield comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Farrow Jamieson took it in December 2025, Sheffield took it in January 2026, Farrow Jamieson took it in March 2026, Sheffield took it in April 2026.
  • Across the 12 months ending September 2026, Farrow Jamieson’s share of searches among executive search firms in New Zealand moved from 4.6% to 3.2%, and its estimated monthly branded searches moved from 270 to 180.
  • Across the 12 months ending September 2026, Sheffield’s share of searches among executive search firms in New Zealand moved from 5.6% to 7.1%, and its estimated monthly branded searches moved from 330 to 400.

How did search popularity change for New Zealand executive search firms in September 2026?

3 changes

  1. In September 2026, Sprout People overtook Farrow Jamieson to rank 9th among executive search firms in New Zealand, with 5% of the searches.

  2. In September 2026, Farrow Jamieson lost share of searches among executive search firms in New Zealand, from 4.9% to 3.2%.

  3. In September 2026, Sheffield rose from 8th to 7th among executive search firms in New Zealand.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Farrow Jamieson’s and Sheffield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Farrow Jamieson

3 branded search terms

  • farrow jamieson jobs
  • farrow jamieson recruitment
  • farrowjamieson

Sheffield

2 branded search terms

  • sheffield executive search
  • sheffield recruitment

How the Brand Demand Index is measured

Other head-to-heads among executive search firms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free