Brandwave

Exposure vs Lezyne:Which is more popular?

In September 2026, Lezyne had more branded searches than Exposure among bike light brands in New Zealand. Lezyne had about 100 branded searches, while Exposure had 70. Lezyne made up 22.7% of all bike light brand searches we track, and Exposure accounted for 15.9%. When we asked ChatGPT and Google AI Overviews about bike light brands, Lezyne appeared in all four answers and Exposure in three. Exposure and Lezyne were each mentioned first in two of the four answers.

Among bike light brands in New Zealand in September 2026

Who do people search for more?

Lezyne, about 43% more searches than Exposure

Lezyne 100 searchesExposure 70 searches

Who does AI mention more?

Lezyne, mentioned in every answer we collected

Lezyne in 4 of 4Exposure in 3 of 4

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Exposure first in 2Lezyne first in 2

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Top bike light brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Lezyne appeared in all four answers. Exposure was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Exposure and Lezyne were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Knog1st
  2. Lezyne1st
  3. Exposure3rd
  4. Magicshine3rd
  5. Cateye5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Knog4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lezyne4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Magicshine4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cateye3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Exposure3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about bike light brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Exposure or Lezyne more popular in search?

This chart shows how often people search Google for Exposure and Lezyne by name. Each line represents a brand's share of searches for all five bike light brands we track, month by month, from searches in New Zealand.

Exposure and Lezyne among bike light brands in New Zealand, by month

Share of searches by month for Lezyne, Exposure. The figures are in the table below the chart.

View monthly share of searches table
MonthKnogLezyneCateyeExposureMagicshine
Oct 202531.7%31.7%14.6%12.2%9.8%
Nov 202529.3%34.1%12.2%12.2%12.2%
Dec 202532.4%26.5%14.7%14.7%11.8%
Jan 202636.4%29.5%13.6%9.1%11.4%
Feb 202657.4%18%9.8%8.2%6.6%
Mar 202647.4%20.5%11.5%11.5%9%
Apr 202656.4%11.8%13.6%8.2%10%
May 202663.5%9.6%11.3%6.1%9.6%
Jun 202641%16.4%9.8%14.8%18%
Jul 202643.1%23.5%13.7%9.8%9.8%
Aug 202637.2%18.6%16.3%11.6%16.3%
Sep 202631.8%22.7%18.2%15.9%11.4%

How has the Exposure and Lezyne comparison changed over the last 12 months?

3 findings
  • Lezyne was ahead of Exposure in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Exposure’s share of searches among bike light brands in New Zealand moved from 12.2% to 15.9%, and its estimated monthly branded searches moved from 50 to 70.
  • Across the 12 months ending September 2026, Lezyne’s share of searches among bike light brands in New Zealand moved from 31.7% to 22.7%, and its estimated monthly branded searches moved from 130 to 100.

How did search popularity change for New Zealand bike light brands in September 2026?

2 changes

  1. In September 2026, Exposure overtook Magicshine to rank 4th among bike light brands in New Zealand, with 15.9% of the searches.

  2. In September 2026, Lezyne gained share of searches among bike light brands in New Zealand, from 18.6% to 22.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Exposure’s and Lezyne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Exposure

1 branded search term

  • exposure lights

Lezyne

2 branded search terms

  • lezyne
  • lezyne bike pump

How the Brand Demand Index is measured

Other head-to-heads among bike light brands

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