Exposure vs Knog:Which is more popular?
In September 2026, Knog had more branded searches than Exposure among bike light brands in New Zealand. Knog had about 140 branded searches, while Exposure had 70. Knog made up 31.8% of all bike light brand searches we track, and Exposure accounted for 15.9%. When we asked ChatGPT and Google AI Overviews about bike light brands, Knog appeared in all four answers and Exposure in three. Exposure and Knog were each mentioned first in two of the four answers.
Who do people search for more?
Knog, about 2 searches for every 1 for Exposure
Who does AI mention more?
Knog, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top bike light brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Knog appeared in all four answers. Exposure was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Exposure and Knog were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Knog1st
Lezyne1st
Exposure3rd
Magicshine3rd
Cateye5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Knog4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Lezyne4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Magicshine4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Cateye3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Exposure3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about bike light brands
4 answers
Asked ChatGPT
“Which bike light brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bike light brands in New Zealand?”
Asked ChatGPT
“What's the best bike light brand in New Zealand for night riding?”
Searched Google, AI Overview
“bike lights nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“rechargeable bike lights nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Exposure or Knog more popular in search?
This chart shows how often people search Google for Exposure and Knog by name. Each line represents a brand's share of searches for all five bike light brands we track, month by month, from searches in New Zealand.
Share of searches by month for Knog, Exposure. The figures are in the table below the chart.
View monthly share of searches table
| Month | Knog | Lezyne | Cateye | Exposure | Magicshine |
|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 31.7% | 14.6% | 12.2% | 9.8% |
| Nov 2025 | 29.3% | 34.1% | 12.2% | 12.2% | 12.2% |
| Dec 2025 | 32.4% | 26.5% | 14.7% | 14.7% | 11.8% |
| Jan 2026 | 36.4% | 29.5% | 13.6% | 9.1% | 11.4% |
| Feb 2026 | 57.4% | 18% | 9.8% | 8.2% | 6.6% |
| Mar 2026 | 47.4% | 20.5% | 11.5% | 11.5% | 9% |
| Apr 2026 | 56.4% | 11.8% | 13.6% | 8.2% | 10% |
| May 2026 | 63.5% | 9.6% | 11.3% | 6.1% | 9.6% |
| Jun 2026 | 41% | 16.4% | 9.8% | 14.8% | 18% |
| Jul 2026 | 43.1% | 23.5% | 13.7% | 9.8% | 9.8% |
| Aug 2026 | 37.2% | 18.6% | 16.3% | 11.6% | 16.3% |
| Sep 2026 | 31.8% | 22.7% | 18.2% | 15.9% | 11.4% |
How has the Exposure and Knog comparison changed over the last 12 months?
3 findings
- Knog was ahead of Exposure in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Exposure’s share of searches among bike light brands in New Zealand moved from 12.2% to 15.9%, and its estimated monthly branded searches moved from 50 to 70.
- Across the 12 months ending September 2026, Knog’s share of searches among bike light brands in New Zealand moved from 31.7% to 31.8%, and its estimated monthly branded searches moved from 130 to 140.
How did search popularity change for New Zealand bike light brands in September 2026?
2 changes
In September 2026, Exposure overtook Magicshine to rank 4th among bike light brands in New Zealand, with 15.9% of the searches.
In September 2026, Knog lost share of searches among bike light brands in New Zealand, from 37.2% to 31.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Exposure’s and Knog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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