Knog vs Lezyne:Which is more popular?
In September 2026, Knog had more branded searches than Lezyne among bike light brands in New Zealand. Knog had about 140 branded searches, while Lezyne had 100. Knog made up 31.8% of all bike light brand searches we track, and Lezyne accounted for 22.7%. When we asked ChatGPT and Google AI Overviews about bike light brands, both Knog and Lezyne appeared in all four answers. Knog and Lezyne were each mentioned first in two of the four answers.
Who do people search for more?
Knog, about 40% more searches than Lezyne
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top bike light brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Knog and Lezyne showed up in all four answers. Knog and Lezyne were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Knog1st
Lezyne1st
Exposure3rd
Magicshine3rd
Cateye5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Knog4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Lezyne4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Magicshine4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Cateye3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Exposure3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about bike light brands
4 answers
Asked ChatGPT
“Which bike light brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bike light brands in New Zealand?”
Asked ChatGPT
“What's the best bike light brand in New Zealand for night riding?”
Searched Google, AI Overview
“bike lights nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“rechargeable bike lights nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Knog or Lezyne more popular in search?
This chart shows how often people search Google for Knog and Lezyne by name. Each line represents a brand's share of searches for all five bike light brands we track, month by month, from searches in New Zealand.
Share of searches by month for Knog, Lezyne. The figures are in the table below the chart.
View monthly share of searches table
| Month | Knog | Lezyne | Cateye | Exposure | Magicshine |
|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 31.7% | 14.6% | 12.2% | 9.8% |
| Nov 2025 | 29.3% | 34.1% | 12.2% | 12.2% | 12.2% |
| Dec 2025 | 32.4% | 26.5% | 14.7% | 14.7% | 11.8% |
| Jan 2026 | 36.4% | 29.5% | 13.6% | 9.1% | 11.4% |
| Feb 2026 | 57.4% | 18% | 9.8% | 8.2% | 6.6% |
| Mar 2026 | 47.4% | 20.5% | 11.5% | 11.5% | 9% |
| Apr 2026 | 56.4% | 11.8% | 13.6% | 8.2% | 10% |
| May 2026 | 63.5% | 9.6% | 11.3% | 6.1% | 9.6% |
| Jun 2026 | 41% | 16.4% | 9.8% | 14.8% | 18% |
| Jul 2026 | 43.1% | 23.5% | 13.7% | 9.8% | 9.8% |
| Aug 2026 | 37.2% | 18.6% | 16.3% | 11.6% | 16.3% |
| Sep 2026 | 31.8% | 22.7% | 18.2% | 15.9% | 11.4% |
How has the Knog and Lezyne comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Knog took it in December 2025.
- Across the 12 months ending September 2026, Knog’s share of searches among bike light brands in New Zealand moved from 31.7% to 31.8%, and its estimated monthly branded searches moved from 130 to 140.
- Across the 12 months ending September 2026, Lezyne’s share of searches among bike light brands in New Zealand moved from 31.7% to 22.7%, and its estimated monthly branded searches moved from 130 to 100.
How did search popularity change for New Zealand bike light brands in September 2026?
2 changes
In September 2026, Lezyne gained share of searches among bike light brands in New Zealand, from 18.6% to 22.7%.
In September 2026, Knog lost share of searches among bike light brands in New Zealand, from 37.2% to 31.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Knog’s and Lezyne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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