Bike light brands in New Zealand:Which are most popular?
In September 2026, Knog was the most searched bike light brand in New Zealand, accounting for 31.8% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Knog, Lezyne and Magicshine showed up in every answer. Knog and Lezyne tied as the most recommended.
KnogShare of searches 31.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
LezyneShare of searches 22.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
CateyeShare of searches 18.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
ExposureShare of searches 15.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
MagicshineShare of searches 11.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
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Top bike light brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Knog, Lezyne and Magicshine appeared every time. Knog and Lezyne tied as the most recommended. Exposure and Magicshine tied for third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Knog1st
- Lezyne1st
- Exposure3rd
- Magicshine3rd
- Cateye5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Knog4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Lezyne4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Magicshine4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Cateye3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Exposure3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about bike light brands
4 answers
Asked ChatGPT
“Which bike light brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bike light brands in New Zealand?”
Asked ChatGPT
“What's the best bike light brand in New Zealand for night riding?”
Searched Google, AI Overview
“bike lights nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“rechargeable bike lights nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which bike light brands do people search for most?
This chart shows how often people search Google for each bike light brand by name. Each line represents a brand's share of searches for all five bike light brands we track, month by month, from searches in New Zealand.
Share of searches by month for Knog, Lezyne, Cateye, Exposure, Magicshine. The figures are in the table below the chart.
View monthly share of searches table
| Month | Knog | Lezyne | Cateye | Exposure | Magicshine |
|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 31.7% | 14.6% | 12.2% | 9.8% |
| Nov 2025 | 29.3% | 34.1% | 12.2% | 12.2% | 12.2% |
| Dec 2025 | 32.4% | 26.5% | 14.7% | 14.7% | 11.8% |
| Jan 2026 | 36.4% | 29.5% | 13.6% | 9.1% | 11.4% |
| Feb 2026 | 57.4% | 18% | 9.8% | 8.2% | 6.6% |
| Mar 2026 | 47.4% | 20.5% | 11.5% | 11.5% | 9% |
| Apr 2026 | 56.4% | 11.8% | 13.6% | 8.2% | 10% |
| May 2026 | 63.5% | 9.6% | 11.3% | 6.1% | 9.6% |
| Jun 2026 | 41% | 16.4% | 9.8% | 14.8% | 18% |
| Jul 2026 | 43.1% | 23.5% | 13.7% | 9.8% | 9.8% |
| Aug 2026 | 37.2% | 18.6% | 16.3% | 11.6% | 16.3% |
| Sep 2026 | 31.8% | 22.7% | 18.2% | 15.9% | 11.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.8% | 140 | -12.5% | -5.4 points | |
| 2, held 2nd | 22.7% | 100 | +25% | +4.1 points | |
| 3, held 3rd | 18.2% | 80 | +14.3% | +1.9 points | |
| 4, moved from 5th to 4th | 15.9% | 70 | +40% | +4.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 11.4% | 50 | -28.6% | -4.9 pointsmoved from 4th to 5th |
1.
Knog31.8%
Held 1st. 140 estimated branded searches, -12.5% vs prior month. Share -5.4 points.
2.
Lezyne22.7%
Held 2nd. 100 estimated branded searches, +25% vs prior month. Share +4.1 points.
3.
Cateye18.2%
Held 3rd. 80 estimated branded searches, +14.3% vs prior month. Share +1.9 points.
4.
Exposure15.9%
Moved from 5th to 4th. 70 estimated branded searches, +40% vs prior month. Share +4.3 points.
11.4%
Moved from 4th to 5th. 50 estimated branded searches, -28.6% vs prior month. Share -4.9 points.
Which brand is most popular in search among bike light brands in New Zealand?
5 brands
In September 2026, Knog was the most searched among bike light brands in New Zealand, with an estimated 140 branded searches, 31.8% of all searches for the five we track. Lezyne is in 2nd place, 9.1 percentage points behind at 22.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Knog | 31.7% → 31.8% | 63.5%May 2026 | 29.3%Nov 2025 | 1st |
| Lezyne | 31.7% → 22.7% | 34.1%Nov 2025 | 9.6%May 2026 | 2nd |
| Cateye | 14.6% → 18.2% | 18.2%Sep 2026 | 9.8%Feb 2026 | 3rd |
| Exposure | 12.2% → 15.9% | 15.9%Sep 2026 | 6.1%May 2026 | 4th |
| Magicshine | 9.8% → 11.4% | 18%Jun 2026 | 6.6%Feb 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Lezyne’s share of searches among bike light brands in New Zealand decreased from 31.7% to 22.7%.
- Across the 12 months ending September 2026, Cateye’s share of searches among bike light brands in New Zealand increased from 14.6% to 18.2%.
- Across the 12 months ending September 2026, Exposure’s share of searches among bike light brands in New Zealand increased from 12.2% to 15.9%.
- Across the 12 months ending September 2026, Magicshine’s share of searches among bike light brands in New Zealand increased from 9.8% to 11.4%.
- Across the 12 months ending September 2026, Knog’s share of searches among bike light brands in New Zealand peaked at 63.5% in May 2026 and was lowest at 29.3% in November 2025.
- Across the 12 months ending September 2026, Lezyne’s share of searches among bike light brands in New Zealand peaked at 34.1% in November 2025 and was lowest at 9.6% in May 2026.
- Across the 12 months ending September 2026, Cateye’s share of searches among bike light brands in New Zealand peaked at 18.2% in September 2026 and was lowest at 9.8% in February 2026.
- Across the 12 months ending September 2026, Exposure’s share of searches among bike light brands in New Zealand peaked at 15.9% in September 2026 and was lowest at 6.1% in May 2026.
- Across the 12 months ending September 2026, Magicshine’s share of searches among bike light brands in New Zealand peaked at 18% in June 2026 and was lowest at 6.6% in February 2026.
- Across the 12 months ending September 2026, Knog held steady: its share of searches among bike light brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand bike light brands in September 2026?
5 changes
In September 2026, Exposure overtook Magicshine to rank 4th among bike light brands in New Zealand, with 15.9% of the searches.
In September 2026, Lezyne gained share of searches among bike light brands in New Zealand, from 18.6% to 22.7%.
In September 2026, Cateye gained share of searches among bike light brands in New Zealand, from 16.3% to 18.2%.
In September 2026, Knog lost share of searches among bike light brands in New Zealand, from 37.2% to 31.8%.
In September 2026, Magicshine lost share of searches among bike light brands in New Zealand, from 16.3% to 11.4%.
Compare popularity between leading brands
- Knog vs Lezyne: compare popularity
- Knog vs Cateye: compare popularity
- Knog vs Exposure: compare popularity
- Knog vs Magicshine: compare popularity
- Lezyne vs Cateye: compare popularity
- Lezyne vs Exposure: compare popularity
- Lezyne vs Magicshine: compare popularity
- Cateye vs Exposure: compare popularity
- Cateye vs Magicshine: compare popularity
- Exposure vs Magicshine: compare popularity
- Compare any of these brands
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