Brandwave

Cateye vs Exposure:Which is more popular?

In September 2026, Cateye had more branded searches than Exposure among bike light brands in New Zealand. Cateye had about 80 branded searches, while Exposure had 70. Cateye made up 18.2% of all bike light brand searches we track, and Exposure accounted for 15.9%. When we asked ChatGPT and Google AI Overviews about bike light brands, Cateye and Exposure each appeared in three of the four answers. Cateye and Exposure were each mentioned first in two of the four answers.

Among bike light brands in New Zealand in September 2026

Who do people search for more?

Cateye, about 14% more searches than Exposure

Cateye 80 searchesExposure 70 searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Cateye in 3 of 4Exposure in 3 of 4

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Cateye first in 2Exposure first in 2

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Top bike light brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Cateye and Exposure were each mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Cateye and Exposure were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Knog1st
  2. Lezyne1st
  3. Exposure3rd
  4. Magicshine3rd
  5. Cateye5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Knog4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lezyne4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Magicshine4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cateye3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Exposure3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about bike light brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Cateye or Exposure more popular in search?

This chart shows how often people search Google for Cateye and Exposure by name. Each line represents a brand's share of searches for all five bike light brands we track, month by month, from searches in New Zealand.

Cateye and Exposure among bike light brands in New Zealand, by month

Share of searches by month for Cateye, Exposure. The figures are in the table below the chart.

View monthly share of searches table
MonthKnogLezyneCateyeExposureMagicshine
Oct 202531.7%31.7%14.6%12.2%9.8%
Nov 202529.3%34.1%12.2%12.2%12.2%
Dec 202532.4%26.5%14.7%14.7%11.8%
Jan 202636.4%29.5%13.6%9.1%11.4%
Feb 202657.4%18%9.8%8.2%6.6%
Mar 202647.4%20.5%11.5%11.5%9%
Apr 202656.4%11.8%13.6%8.2%10%
May 202663.5%9.6%11.3%6.1%9.6%
Jun 202641%16.4%9.8%14.8%18%
Jul 202643.1%23.5%13.7%9.8%9.8%
Aug 202637.2%18.6%16.3%11.6%16.3%
Sep 202631.8%22.7%18.2%15.9%11.4%

How has the Cateye and Exposure comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Exposure took it in June 2026, Cateye took it in July 2026.
  • Across the 12 months ending September 2026, Cateye’s share of searches among bike light brands in New Zealand moved from 14.6% to 18.2%, and its estimated monthly branded searches moved from 60 to 80.
  • Across the 12 months ending September 2026, Exposure’s share of searches among bike light brands in New Zealand moved from 12.2% to 15.9%, and its estimated monthly branded searches moved from 50 to 70.

How did search popularity change for New Zealand bike light brands in September 2026?

2 changes

  1. In September 2026, Exposure overtook Magicshine to rank 4th among bike light brands in New Zealand, with 15.9% of the searches.

  2. In September 2026, Cateye gained share of searches among bike light brands in New Zealand, from 16.3% to 18.2%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Cateye’s and Exposure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cateye

2 branded search terms

  • cateye bike light
  • cateye light

Exposure

1 branded search term

  • exposure lights

How the Brand Demand Index is measured

Other head-to-heads among bike light brands

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