Brandwave

How popular isExposure?

In September 2026, people searched for Exposure by name about 70 times in New Zealand, a 40% increase from the previous year. These searches made up 15.9% of all New Zealand bike light brand searches, placing Exposure fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about bike light brands, Exposure appeared in three of the four answers and was the joint third most recommended of the five.

Search and AI answers in September 2026

Exposure is the fourth most searched of 5 competitors and the joint third most recommended in AI answers.

  1. KnogShare of searches 31.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. LezyneShare of searches 22.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. CateyeShare of searches 18.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  4. ExposureShare of searches 15.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. MagicshineShare of searches 11.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
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Top bike light brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Exposure was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Exposure is the joint third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Knog1st
  2. Lezyne1st
  3. Exposure3rd
  4. Magicshine3rd
  5. Cateye5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Knog4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lezyne4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Magicshine4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cateye3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Exposure3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about bike light brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which bike light brands compete with Exposure?

Exposure against bike light brands in New Zealand, by month

Share of searches by month for Knog, Lezyne, Cateye, Exposure, Magicshine. The figures are in the table below the chart.

View monthly share of searches table
MonthKnogLezyneCateyeExposureMagicshine
Oct 202531.7%31.7%14.6%12.2%9.8%
Nov 202529.3%34.1%12.2%12.2%12.2%
Dec 202532.4%26.5%14.7%14.7%11.8%
Jan 202636.4%29.5%13.6%9.1%11.4%
Feb 202657.4%18%9.8%8.2%6.6%
Mar 202647.4%20.5%11.5%11.5%9%
Apr 202656.4%11.8%13.6%8.2%10%
May 202663.5%9.6%11.3%6.1%9.6%
Jun 202641%16.4%9.8%14.8%18%
Jul 202643.1%23.5%13.7%9.8%9.8%
Aug 202637.2%18.6%16.3%11.6%16.3%
Sep 202631.8%22.7%18.2%15.9%11.4%

  1. 1.Knog

    31.8%

    Held 1st. 140 estimated branded searches, -12.5% vs prior month. Share -5.4 points.

  2. 2.Lezyne

    22.7%

    Held 2nd. 100 estimated branded searches, +25% vs prior month. Share +4.1 points.

  3. 3.Cateye

    18.2%

    Held 3rd. 80 estimated branded searches, +14.3% vs prior month. Share +1.9 points.

  4. 4.Exposure

    15.9%

    Moved from 5th to 4th. 70 estimated branded searches, +40% vs prior month. Share +4.3 points.

  5. 5.Magicshine

    11.4%

    Moved from 4th to 5th. 50 estimated branded searches, -28.6% vs prior month. Share -4.9 points.

Compare popularity between Exposure and its closest rivals

Every comparison with Exposure

4 comparisons

How has branded search demand for Exposure changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Exposure in New Zealand rose from 50 to 70.
  • Across the 12 months ending September 2026, Exposure’s share of searches among bike light brands in New Zealand increased from 12.2% to 15.9%.
  • Across the 12 months ending September 2026, Exposure’s share of searches among bike light brands in New Zealand peaked at 15.9% in September 2026 and was lowest at 6.1% in May 2026.

How did search popularity change for New Zealand bike light brands in September 2026?

5 changes

  1. In September 2026, Exposure overtook Magicshine to rank 4th among bike light brands in New Zealand, with 15.9% of the searches.

  2. In September 2026, Lezyne gained share of searches among bike light brands in New Zealand, from 18.6% to 22.7%.

  3. In September 2026, Cateye gained share of searches among bike light brands in New Zealand, from 16.3% to 18.2%.

  4. In September 2026, Knog lost share of searches among bike light brands in New Zealand, from 37.2% to 31.8%.

  5. In September 2026, Magicshine lost share of searches among bike light brands in New Zealand, from 16.3% to 11.4%.

How are Exposure’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Exposure’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • exposure lights

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How the Brand Demand Index is measured

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