Brandwave

Evolve Inspired Jewellery vs Thomas Sabo:Which is more popular?

In September 2026, Evolve Inspired Jewellery had more branded searches than Thomas Sabo among jewellery charm brands in New Zealand. Evolve Inspired Jewellery had about 680 branded searches, while Thomas Sabo had 280. Evolve Inspired Jewellery made up 2% of all jewellery charm brand searches we track, and Thomas Sabo accounted for 0.83%. When we asked ChatGPT and Google AI Overviews about jewellery charm brands, Evolve Inspired Jewellery appeared in all five answers and Thomas Sabo in one. Evolve Inspired Jewellery was mentioned before Thomas Sabo in every answer.

Among jewellery charm brands in New Zealand in September 2026

Who do people search for more?

Evolve Inspired Jewellery, about 2 searches for every 1 for Thomas Sabo

Evolve Inspired Jewellery 680 searchesThomas Sabo 280 searches

Who does AI mention more?

Evolve Inspired Jewellery, mentioned in every answer we collected

Evolve Inspired Jewellery in 5 of 5Thomas Sabo in 1 of 5

Who does AI recommend more?

Evolve Inspired Jewellery, named ahead of Thomas Sabo in every answer

Evolve Inspired Jewellery first in 5Thomas Sabo never first

Follow Evolve Inspired Jewellery vs Thomas Sabo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top jewellery charm brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Evolve Inspired Jewellery appeared in all five answers. Thomas Sabo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Evolve Inspired Jewellery was listed before Thomas Sabo in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pandora1st
  2. Evolve Inspired Jewellery2nd
  3. Lullaboo3rd
  4. Frenelle Jewellery4th
  5. Thomas Sabo5th
  6. Swarovski–
  7. Tiffany & Co.–
  8. Meadowlark–
  9. Mejuri–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pandora5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Evolve Inspired Jewellery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lullaboo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Frenelle Jewellery3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thomas Sabo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swarovski0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tiffany & Co.0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meadowlark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mejuri0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jewellery charm brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Evolve Inspired Jewellery or Thomas Sabo more popular in search?

This chart shows how often people search Google for Evolve Inspired Jewellery and Thomas Sabo by name. Each line represents a brand's share of searches for all nine jewellery charm brands we track, month by month, from searches in New Zealand.

Evolve Inspired Jewellery and Thomas Sabo among jewellery charm brands in New Zealand, by month

Share of searches by month for Evolve Inspired Jewellery, Thomas Sabo. The figures are in the table below the chart.

View monthly share of searches table
MonthPandoraSwarovskiTiffany & Co.MeadowlarkEvolve Inspired JewelleryMejuriThomas SaboLullabooFrenelle Jewellery
Oct 202535.8%30.8%25.8%1.4%2.9%2%0.88%0.31%0.11%
Nov 202535.4%36.6%20.8%1.3%2.9%2%0.73%0.26%0.09%
Dec 202540.4%34.1%19.4%1.3%2.7%1.2%0.63%0.37%0.07%
Jan 202630.8%33.4%28.2%1.8%3%1.7%0.76%0.23%0.1%
Feb 202632.8%31.9%26.9%2.1%3.3%1.7%0.88%0.27%0.15%
Mar 202626.4%39%26.4%2.5%2.9%1.6%0.66%0.26%0.14%
Apr 202631%33%27.4%2.2%3.1%2%0.81%0.33%0.15%
May 202633.1%34.9%23.9%2.3%2.7%1.9%0.73%0.29%0.13%
Jun 202632.8%32%27%2.6%2.5%1.9%0.82%0.26%0.15%
Jul 202632.6%32.3%26.5%2.6%2.4%2.1%0.9%0.49%0.15%
Aug 202633.5%29%29.2%2.6%2.2%1.9%1%0.45%0.08%
Sep 202633.3%32.1%26.7%3%2%1.6%0.83%0.33%0.15%

How has the Evolve Inspired Jewellery and Thomas Sabo comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand jewellery charm brands in September 2026?

1 change

  1. Evolve Inspired Jewellery’s share of searches among jewellery charm brands in New Zealand has lost ground for 3 months in a row, from 2.5% to 2% in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Evolve Inspired Jewellery’s and Thomas Sabo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Evolve Inspired Jewellery

2 branded search terms

  • evolve charms
  • evolve jewellery

Thomas Sabo

3 branded search terms

  • thomas sabo
  • thomas sabo jewellery
  • thomassabo

How the Brand Demand Index is measured

Other head-to-heads among jewellery charm brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free