Brandwave

Evolve Education vs Smart Start Montessori:Which is more popular?

In September 2026, Evolve Education had more branded searches than Smart Start Montessori among early childhood education providers in New Zealand. Evolve Education had about 770 branded searches, while Smart Start Montessori had 30. Evolve Education made up 4.1% of all early childhood education provider searches we track, and Smart Start Montessori accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about early childhood education providers, Smart Start Montessori appeared in two of the five answers and Evolve Education in one. Evolve Education and Smart Start Montessori were each mentioned first in one of the two answers that named either.

Among early childhood education providers in New Zealand in September 2026

Who do people search for more?

Evolve Education, about 26 searches for every 1 for Smart Start Montessori

Evolve Education 770 searchesSmart Start Montessori 30 searches

Who does AI mention more?

Smart Start Montessori, mentioned in 2 of 5 answers, Evolve Education in 1

Smart Start Montessori in 2 of 5Evolve Education in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Evolve Education first in 1Smart Start Montessori first in 1

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Top early childhood education providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Smart Start Montessori was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Evolve Education was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Evolve Education and Smart Start Montessori were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BestStart1st
  2. Remuera Montessori2nd
  3. Busy Bees2nd
  4. Smart Start Montessori4th
  5. Evolve Education5th
  6. Kindercare6th
  7. Active Explorers7th
  8. Barnardos Early Learning–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BestStart2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kindercare2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Remuera Montessori2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Busy Bees2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smart Start Montessori2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Active Explorers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Evolve Education1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barnardos Early Learning0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about early childhood education providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Evolve Education or Smart Start Montessori more popular in search?

This chart shows how often people search Google for Evolve Education and Smart Start Montessori by name. Each line represents a brand's share of searches for all eight early childhood education providers we track, month by month, from searches in New Zealand.

Evolve Education and Smart Start Montessori among early childhood education providers in New Zealand, by month

Share of searches by month for Evolve Education, Smart Start Montessori. The figures are in the table below the chart.

View monthly share of searches table
MonthBestStartKindercareActive ExplorersBarnardos Early LearningEvolve EducationRemuera MontessoriBusy BeesSmart Start Montessori
Oct 202546.5%19.8%12.4%13.8%4%3.1%0.31%0.16%
Nov 202550.5%18.3%12%11.4%4%3.1%0.42%0.21%
Dec 202546.3%24.1%11.8%11%3.3%3%0.38%0.13%
Jan 202646.9%18.5%15.9%11.3%4.2%2.6%0.43%0.16%
Feb 202647.5%19%14.6%11.5%4%2.5%0.63%0.16%
Mar 202647.2%18.4%14.1%13.4%3.4%3.1%0.34%0.09%
Apr 202647.5%19%14.7%11.4%4.2%2.6%0.33%0.16%
May 202646.9%18.7%13.5%14%4.2%2.1%0.43%0.16%
Jun 202646.4%19.5%15.5%11.2%4.2%2.6%0.43%0.16%
Jul 202649.9%17.8%13.7%11.7%3.5%2.7%0.45%0.22%
Aug 202647.9%17.7%14.7%11.6%4.3%3.3%0.34%0.17%
Sep 202647.8%16.5%14%13.8%4.1%3.1%0.43%0.16%

How has the Evolve Education and Smart Start Montessori comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand early childhood education providers in September 2026?

0 changes

Neither Evolve Education nor Smart Start Montessori moved beyond provider rounding among early childhood education providers in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Evolve Education’s and Smart Start Montessori’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Evolve Education

2 branded search terms

  • evolve education
  • lollipops educare

Smart Start Montessori

1 branded search term

  • smart start montessori

How the Brand Demand Index is measured

Other head-to-heads among early childhood education providers

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