Brandwave

Barnardos Early Learning vs BestStart:Which is more popular?

In September 2026, BestStart had more branded searches than Barnardos Early Learning among early childhood education providers in New Zealand. BestStart had about 8,960 branded searches, while Barnardos Early Learning had 2,580. BestStart made up 47.8% of all early childhood education provider searches we track, and Barnardos Early Learning accounted for 13.8%. When we asked ChatGPT and Google AI Overviews about early childhood education providers, BestStart appeared in two of the five answers and Barnardos Early Learning in none.

Among early childhood education providers in New Zealand in September 2026

Who do people search for more?

BestStart, about 3 searches for every 1 for Barnardos Early Learning

BestStart 9K searchesBarnardos Early Learning 2.6K searches

Who does AI mention more?

BestStart, mentioned in 2 of 5 answers, Barnardos Early Learning in 0

BestStart in 2 of 5Barnardos Early Learning in 0 of 5

Who does AI recommend more?

BestStart, the only one of the two named

BestStart first in 2Barnardos Early Learning never named

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Top early childhood education providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BestStart was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Barnardos Early Learning did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BestStart1st
  2. Remuera Montessori2nd
  3. Busy Bees2nd
  4. Smart Start Montessori4th
  5. Evolve Education5th
  6. Kindercare6th
  7. Active Explorers7th
  8. Barnardos Early Learning–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BestStart2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kindercare2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Remuera Montessori2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Busy Bees2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smart Start Montessori2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Active Explorers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Evolve Education1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barnardos Early Learning0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about early childhood education providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Barnardos Early Learning or BestStart more popular in search?

This chart shows how often people search Google for Barnardos Early Learning and BestStart by name. Each line represents a brand's share of searches for all eight early childhood education providers we track, month by month, from searches in New Zealand.

Barnardos Early Learning and BestStart among early childhood education providers in New Zealand, by month

Share of searches by month for BestStart, Barnardos Early Learning. The figures are in the table below the chart.

View monthly share of searches table
MonthBestStartKindercareActive ExplorersBarnardos Early LearningEvolve EducationRemuera MontessoriBusy BeesSmart Start Montessori
Oct 202546.5%19.8%12.4%13.8%4%3.1%0.31%0.16%
Nov 202550.5%18.3%12%11.4%4%3.1%0.42%0.21%
Dec 202546.3%24.1%11.8%11%3.3%3%0.38%0.13%
Jan 202646.9%18.5%15.9%11.3%4.2%2.6%0.43%0.16%
Feb 202647.5%19%14.6%11.5%4%2.5%0.63%0.16%
Mar 202647.2%18.4%14.1%13.4%3.4%3.1%0.34%0.09%
Apr 202647.5%19%14.7%11.4%4.2%2.6%0.33%0.16%
May 202646.9%18.7%13.5%14%4.2%2.1%0.43%0.16%
Jun 202646.4%19.5%15.5%11.2%4.2%2.6%0.43%0.16%
Jul 202649.9%17.8%13.7%11.7%3.5%2.7%0.45%0.22%
Aug 202647.9%17.7%14.7%11.6%4.3%3.3%0.34%0.17%
Sep 202647.8%16.5%14%13.8%4.1%3.1%0.43%0.16%

How has the Barnardos Early Learning and BestStart comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand early childhood education providers in September 2026?

1 change

  1. In September 2026, Barnardos Early Learning gained share of searches among early childhood education providers in New Zealand, from 11.6% to 13.8%.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Barnardos Early Learning’s and BestStart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Barnardos Early Learning

3 branded search terms

  • barnardos
  • barnardos early learning
  • barnardos early learning centre

BestStart

11 branded search terms

  • best start
  • beststart
  • beststart botany road
  • beststart bremner road
  • beststart childcare
  • beststart dannemora
  • beststart daycare
  • beststart halswell junction
  • beststart huntsbury
  • beststart remuera road
  • beststart st lukes

How the Brand Demand Index is measured

Other head-to-heads among early childhood education providers

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