Brandwave

How popular isBestStart?

In September 2026, people searched for BestStart by name about 8,960 times in New Zealand, about the same as the previous year. These searches made up 47.8% of all New Zealand early childhood education provider searches, placing BestStart first out of eight providers. When we asked both ChatGPT and Google AI Overviews about early childhood education providers, BestStart appeared in two of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

BestStart is the most searched of 8 competitors and the most recommended in AI answers.

  1. BestStartShare of searches 47.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  2. KindercareShare of searches 16.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. Active ExplorersShare of searches 14%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. Barnardos Early LearningShare of searches 13.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Evolve EducationShare of searches 4.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top early childhood education providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BestStart was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. BestStart is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BestStart1st
  2. Remuera Montessori2nd
  3. Busy Bees2nd
  4. Smart Start Montessori4th
  5. Evolve Education5th
  6. Kindercare6th
  7. Active Explorers7th
  8. Barnardos Early Learning–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BestStart2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kindercare2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Remuera Montessori2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Busy Bees2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smart Start Montessori2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Active Explorers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Evolve Education1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barnardos Early Learning0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about early childhood education providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which early childhood education providers compete with BestStart?

BestStart against early childhood education providers in New Zealand, by month

Share of searches by month for BestStart, Kindercare, Active Explorers, Barnardos Early Learning, Evolve Education, Remuera Montessori. The figures are in the table below the chart.

View monthly share of searches table
MonthBestStartKindercareActive ExplorersBarnardos Early LearningEvolve EducationRemuera MontessoriBusy BeesSmart Start Montessori
Oct 202546.5%19.8%12.4%13.8%4%3.1%0.31%0.16%
Nov 202550.5%18.3%12%11.4%4%3.1%0.42%0.21%
Dec 202546.3%24.1%11.8%11%3.3%3%0.38%0.13%
Jan 202646.9%18.5%15.9%11.3%4.2%2.6%0.43%0.16%
Feb 202647.5%19%14.6%11.5%4%2.5%0.63%0.16%
Mar 202647.2%18.4%14.1%13.4%3.4%3.1%0.34%0.09%
Apr 202647.5%19%14.7%11.4%4.2%2.6%0.33%0.16%
May 202646.9%18.7%13.5%14%4.2%2.1%0.43%0.16%
Jun 202646.4%19.5%15.5%11.2%4.2%2.6%0.43%0.16%
Jul 202649.9%17.8%13.7%11.7%3.5%2.7%0.45%0.22%
Aug 202647.9%17.7%14.7%11.6%4.3%3.3%0.34%0.17%
Sep 202647.8%16.5%14%13.8%4.1%3.1%0.43%0.16%

  1. 1.BestStart

    47.8%

    Held 1st. 9K estimated branded searches, +5.7% vs prior month. Share 0 points.

  2. 2.Kindercare

    16.5%

    Held 2nd. 3.1K estimated branded searches, -0.96% vs prior month. Share -1.1 points.

  3. 3.Active Explorers

    14%

    Held 3rd. 2.6K estimated branded searches, +1.2% vs prior month. Share -0.6 points.

  4. 4.Barnardos Early Learning

    13.8%

    Held 4th. 2.6K estimated branded searches, +25.2% vs prior month. Share +2.1 points.

  5. 5.Evolve Education

    4.1%

    Held 5th. 770 estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Remuera Montessori

    3.1%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Busy Bees

    0.43%

    Held 7th. 80 estimated branded searches, +33.3% vs prior month. Share +0.1 points.

  8. 8.Smart Start Montessori

    0.16%

    Held 8th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between BestStart and its closest rivals

Every comparison with BestStart

6 comparisons

How has branded search demand for BestStart changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BestStart in New Zealand held steady, from 8.9K to 9K.
  • Across the 12 months ending September 2026, BestStart’s share of searches among early childhood education providers in New Zealand increased from 46.5% to 47.8%.
  • Across the 12 months ending September 2026, BestStart’s share of searches among early childhood education providers in New Zealand peaked at 50.5% in November 2025 and was lowest at 46.3% in December 2025.

How did search popularity change for New Zealand early childhood education providers in September 2026?

4 changes

  1. In September 2026, Barnardos Early Learning gained share of searches among early childhood education providers in New Zealand, from 11.6% to 13.8%.

  2. In September 2026, Kindercare lost share of searches among early childhood education providers in New Zealand, from 17.7% to 16.5%.

  3. In September 2026, Active Explorers lost share of searches among early childhood education providers in New Zealand, from 14.7% to 14%.

  4. Estimated monthly branded searches for Busy Bees in New Zealand rose 33.3% over 12 measured months, from 60 to 80 in September 2026.

How are BestStart’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using BestStart’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • best start
  • beststart
  • beststart botany road
  • beststart bremner road
  • beststart childcare
  • beststart dannemora
  • beststart daycare
  • beststart halswell junction
  • beststart huntsbury
  • beststart remuera road
  • beststart st lukes

Do you work for BestStart? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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